Hey, welcome back to the show. Today we're going to be talking, it's going to be a short podcast, but it's going to be a very, very powerful podcast. We're going to be talking about some mindset stuff here and really one of the areas that we probably never thinking about. and has a profound impact on our daily lives. And we're going to be talking about the push-pull dilemma, right? Everything in our life is either pushing us or pulling us. And we're going to stick with this for the whole thing. And it's extremely important that we understand why this is. It's the reason why a lot of us stay craftsmen and we stay stuck on the tools. It's also the reason why some of us, you know, go around the corporate route and we never do manual labor. And, you know, it's the reason why there's all kinds of trades in the world and professions and everything else. Why this person wants to be a doctor and this person wants to be a teacher and this person wants to be an engineer and so on and so on. Everything in our life. is either pushing us towards something or pulling us away from something. Okay. And so I want you to lock onto this, get your sights on it, put the crosshairs on this and really pay attention to this podcast episode. So you can look at it like this. It's either things that you like or things that you don't like. That's the simplest way. But a lot of times the things that we may like or don't like aren't necessarily a push or a pull because whenever we do something new, let's say I'll give you an example. Uh, this summer we went on a vacation down to Cancun, my wife and a bunch of our friends. I've talked about it before and I went scuba diving first time I ever went. This is kind of, I wouldn't say it's a bucket list item, but it's something that I always thought about doing. And, um, I've this last couple of years, last year or so I've been dealing with some, um, respiratory issues, trouble breathing, that type of thing. I've talked to, I've had actually had a bunch of tests done this year. And one of the things they found out is that I have a upper respiratory obstruction. So, which basically it's like asthma. Now I've never been diagnosed with asthma before. Even when I was in the Marines, I had a hard time breathing when I was running, never diagnosed like. went through most of my life. I'm 46 today. Today's not my birthday. I'm just 46 at the moment of recording this, which is today. I think you guys can understand that. As of today,45 and a half years of my life, never knew that I had potential asthma. Now, this could be like late onset asthma. So in other words, I may not have had it my whole life. We're getting off course here, but this is important. So I went scuba diving. And even though it for me, it was a terrifying experience purely from a respiratory situation, because like when I put the wetsuit on, it was super tight on my chest. Like I had a hard time breathing and that caused a little bit of anxiety and panic. Right. Like I had to really, really focus. I had to. like really focus on some breath work and change, take my mind off of it. But it like, it was bothering me more so when I was out of the water than in the water. When I was in the water, my brain's thinking about, okay, breathe, swim, you know, all the stuff you're supposed to do when you go scuba diving. So we go out, that's in the pool. And then we go out in the ocean and, you know, the first five minutes, uh, unsettling, but then I get in there and I, I use some magic mindset mojo stuff and I start to enjoy it and I'm able to get through the whole thing. And it was a fun experience, had lots of fun doing it. So we can look at that and say, well, like, okay, it didn't, I wasn't being pulled towards scuba diving, right? Like something I really, really enjoy because I've never done it before. So there's resistance there the first time I've done it because it's new. Because there's challenges there. And so on the outside or at the surface level, rather, no pun intended, but at the surface level, it can seem like, oh, this isn't something that I'm good at. It's not something I'm going to enjoy. Therefore, I want to avoid it completely. Right? The first time you do something, it's always going to be the hardest. It's literally the hardest time you're ever going to do it is the first time you do something. And I don't care what it is. The more you do it, the more competent you get, the more confidence you have, the more you enjoy it. That's just the reality. I've done all kinds of stuff. I've done skydiving. I've done snowboarding, skateboarding, a bunch of different stuff. Rappelling out of helicopters, fast-roasting out of helicopters, mountain climbing, whitewater rafting, all kinds of adventure sports. I've done most of them. And I enjoy... most of those things. But the first time you do it, you suck at it. Usually for the, for the most part, you suck at it. And so I want to make sure there's a distinction there that we're not talking about, you know, not being good at something because it's the first time that you've, you know, you've never done it before. It's the first time. So it's like, I don't really want to go snowboarding. I've never done it before. I'm scared about it. Therefore it's, you know, it's pushing me away from that. Uh, you know, it's pushing me away from that activity. Maybe I shouldn't do that. That's not what I'm talking about. I'm not talking about beginnerness. I'm talking about where you have to force yourself to do things every single day, right? Versus you will do these things every single day, verse, whether you get paid for it or not, like you just enjoy doing it. And that's how I am with the coaching. Like I enjoy the coaching aspect. I would do it for free, even if I wasn't getting paid for it. Now, obviously I want to get paid for it, but I enjoy it so much that I would do it for free, right? That's pulling me towards it because it's something that I'm interested in. Something that's pushing me away can be things like doing marketing. It's a lot easier to market your business to a local market. Like when you own a contracting company, it's very easy. I should say it's easy. It's easier and it's a lot more fun, in my opinion, to market at a local level. But with my coaching business, I'm marketing to some aspect on an international level, but for sure, you know, to the whole country, North America. I have clients in Canada and the U.S. So really North America is the, you know, my target area. And now you're talking about marketing at a much higher and a much more difficult scale. And I don't enjoy it at all. Like it's draining. It drains my energy. Anytime I have to start doing like Facebook ads or, you know, TikTok ads or anything like that, I can do organic stuff all day. If you're on my TikTok, if you're following me on TikTok, hundreds and hundreds of videos on there, that's easy. That's easy stuff. Trying to come up with an ad campaign and ad creative and the copy and all that stuff. Very difficult for me. I don't enjoy it at all. It's pushing me away from it. Okay. So I'm just trying to set the tone here of some things of like the definition, if you will, of like what I'm talking about. Now, another way we can look at it is toward or away. So it can be push, pull or towards or away. So is it pushing us away or is it pulling us in? Or are we moving towards something or are we moving away from something? Okay. I don't care which one of those that you want to use, but that's what we're talking about. You can see these terms used interchangeably on the internet if you look into this stuff. But what's important here is that we all have an internal drive towards something and we have an external resistance. away from something or things. So it's not obviously not just one thing. It's different things in our business. So let's look at some examples of internal drive versus external resistance. Internal drive is like you could basically do anything, right? For me, internal drive, I love shooting sports. I love the shooting sports. I go shooting on average at least twice, two matches a month, like local club matches. And I do somewhere between six and 10, sanctioned matches throughout the year. In the past, I would even shoot way, way more. I've kind of backed off a little bit as my son gets a little bit older, a little bit less priority for me. However, I'm still involved in it. Went to the world championships. Was it three weeks ago? I think it was three weeks ago. I went to the world championships. Didn't do as well as I had hoped. Finished 12th place. That's okay. You know, in my division. I still had a lot of fun. But for me, that's internal. Like I have to go and practice this on my own. Nobody's telling me, hey, Brad, you need to, you need to dry fire. You need to go to the range and practice. You need to do this and you do that. That's an internal drive. I want to do that. I got to pay money. I got to pay a match fee. I got to drive that the world championship was at Talladega, Talladega, Alabama at the CMP marksmanship facility. It's a beautiful facility. If you ever get a chance to go there, I highly recommend it. They also sell a lot of the CMP is the program that sells military surplus guns. So you can buy M14s, M1s. I don't think they have 1911s there. But anyways, you can buy all these D-MIL guns. They sell them there. But it's a beautiful range. Long story. I got to drive down there. It's a six-hour drive. I got to get a hotel for two nights. I got to pay my match fee. I got to load my bullets. I got to do all this. It's a three-day affair. For me to go do something that takes a lot of energy, that's an internal drive for me. Right? I don't have to like, you don't have to make me. I don't get paid for that. Nothing. It's an internal drive. So internal drives, you can do anything you want. You're extremely creative. Like you have, you know, it's very easy for you to be creative in that environment. The work is easy. And even though it's hard, it's easy. So like for me doing dry fire, you know, drawing my gun, pulling the trigger on a blank target in my office or at home, or even going to the range and shooting live fire rounds. At the heyday, I was shooting like a thousand rounds a month, you know, somewhere between 10,10 to 15,000 rounds a year. It's how many rounds I was shooting. It's a lot, it's, it's a lot of work, but it's easy. because it's something I enjoy so much. Right. So the work is easy and you can have zero criticism of self in this. Now, zero, maybe a little bit of a stretch, like you can still criticize yourself based on how, you know, getting better, like make, you know, trying to get better, but you're not criticizing yourself. Like, oh man, you're such a dummy. You're such a moron. You can't do this right. And you can't do that right. And blah, blah, blah, blah. I had three mental errors. at the world championships, stupid errors, like errors I haven't done in like six years since I started shooting for whatever reason. It just wasn't, it was the day for mental errors. I'm not beating myself up and saying, Oh, you're so stupid. Why did you do that? You suck. You know, you're wasting your time. No, I'm not doing that stuff. It's like, okay, you know, you made this mental error. Let's try not to do it again. Right. That's not like you. It's not like you to make these mental errors. So let's not make it a habit. So that's internal drive. What is external resistance though? External resistance is like having an invisible wall around you. It's like having a wall around you that you can't escape. You can't see it. You don't know why it's holding you back, but you just can't leave. You're trapped, right? That's the invisible wall around you. Creativity can be difficult in external resistance. Lots of friction. Every time you're trying something, it's a stumble. Now, this is where it can be tricky. If you're trying something new, the first time I ever shot a gun, I may have sucked at it. I still remember the very first time I went to an IDPA match. This was out of the military. I thought being in the Marines, actually being a marksmanship instructor, I was a marksmanship instructor in the Marine Corps. I had one of the highest rifle. uh, scores in bootcamp. And I, you know, maintain my expert rifle status. The Marines that listen to this would know what I'm talking about. Um, so expert pistol, everything I was, you know, I was really good at shooting the very first IDPA match I went to, which was a local match. I thought I'm going to like destroy all these guys. Like these guys don't even know I have military training. Like I'm, I'm an instructor. I'm really good. And I showed up and I didn't embarrass myself, but I definitely got a big, big humble pie the first day I showed up because I didn't realize the difference between understanding tactical shooting and tactical situations compared to competitive shooting. And they are different. It was a big wake up, but it was also a motivator. this external resistance where you have lots of friction. There was lots of friction for me the first time I went because it was a rude awakening. And after that, I spent hours and hours and hours and hours, you know, practicing draws, practicing reloads, like really, really, really trying to get good. And within a year and a half, I was at a master, master level shooter, which is a pretty quick, it's a pretty quick ascension in the shooting sports to go from. You know, never shooting it to master in a year and a half is pretty, it's not, it's not unheard of by any means, but it's definitely not, it's in the upper echelon of, of shooters. So I want to make sure you're clear. Like the friction is not when you're doing something new, it's every time you do something, whether it's the 30th time or the 300th time, there's friction there. Right. You don't want to do it. That's the external resistance. And then also in here comes lots of criticism, lots of criticism. One of the things that I do a lot of, and I actually even just did this today on a coaching call with the clients, with my clients, is I have to constantly challenge them and encourage them to remove. the head trash and the limiting beliefs around specific things, especially if it's something new, right? If you, if again, if it's new or you're not good at it, if you have external resistance toward this, if it's pushing you away, it's going to be difficult. That doesn't mean that you can't overcome some of these things. It's just going to be difficult and not natural. The conversations that we were having today on the coaching call was, around one of his lead guys doing a job and it not being done correctly. And one of the other lead guys came in and had to fix it and was kind of complaining about the other guy. And my client, the owner, was now going to have to have a conversation with this lead guy who may or may not be a little sensitive towards his quality because let's be real. I've said this a hundred times. We all have egos around our quality. And as craftsmen, We hang our egos on our quality. And so when someone challenges your quality, there's a good possibility for friction there. And so we worked through that, even role-played it. I had him, you know, I role-played as his lead guy, and then we switched it and I role-played it. Like I was him and he was the lead guy and really kind of gave him an example of like what that may look like because this is not natural. If I had my client go out and he needed to remodel a bathroom, right? That's internal drive. That's pulling him towards that. No problem. It's easy. He can be creative. He can do anything. Outside of his internal drive is the external resistance. He has to have a difficult conversation with his employee. Lots of resistance, lots of friction, right? Hey, just a quick timeout from the show. In the next 30 seconds, I'm going to tell you exactly how you can transform your contracting business.