But you don't want to get in the habit of doing a sales call and then going back and immediately doing the estimate for that person. Now, AI is changing this. Now you can do instant estimates on site. That's great. If you can do that, that's wonderful. Do that. It saves you even more time. But if you're still putting estimates together, you just simply say, I do estimates on Wednesdays and Thursdays. If it's Friday, you're going to have it to them on Tuesday or whatever day it is. If it's Wednesday, you're going to have it to them on Thursday. right? Whatever that next chunk of time is. And you just tell people that and you don't deviate from it. Oh, Brad, it'd be really nice if you could get it to us, you know, by the end of Monday. Sorry, customer. I only do them on Tuesday. Like you have to, you have to be confident in your business and you have to have your own non-negotiables in your own term, because now you're deviating from your schedule to accommodate them. And then it's going to frustrate you because now you got to change your schedule. And what they're doing is training you. They're training you that they just have to ask really nice and you're going to cave and do what they want. Stick to your guns. Have a schedule. Follow it. The second part of that is you have to put it on the schedule. You have to actually put it on the schedule. If you're doing estimates Tuesday morning and Thursday morning,8 to 12, it goes on your calendar,8 to 12. You don't deviate. It's a hard no. Hey, Brad, I'm only available to do a sales call Tuesday between 8 and 12. Is there any way you can do it? What do you do? Well, if you have discipline, you say no. If you don't have discipline and you're a people pleaser, you say yes. So you try to quote, be nice. By the way, I made a video about stop being nice and be a professional. That's where this fits in. You're quote, trying to be nice to help them out because they want to do it at a certain time. Instead of saying, I'm sorry, I'm only available on these days and times, right? You have to respect your own time, guys. Seriously, you have to respect your own time. If you don't, that's what's going to happen. You're just going to be like a fart in a wind. And every time the wind blows, you're going to go in any direction, right? That's like my grandpa's saying. So I'm sure it's an old, for some of you guys, you probably never even heard that before. That's what happened. A lot of you guys are just reacting every single day. And that's why you don't ever get anything done. You should have dedicated blocks. Now you can put, you can put margins in your calendar, right? It should be like email. We do emails from seven to eight in the morning. That's it. That's the only time I check emails or maybe I check email seven to eight and I check them again before I go home, you know, three to four, four to five, whatever. That's it. That's the only time we check emails. We don't go and check them periodically, you know, a hundred times a day. Right now, there's always there's always special circumstances where if if you're trying to order materials and the guy's like, hey, I just sent to your email. Yeah, you go check that to look for that. Right. But we're not just going to randomly check emails throughout the day. We're going to have discipline time slots that we are using. So that's time blocking. I'm not going to go any more into that. It's just simply blocking stuff together, estimates together, sales together. you know, working on SOPs together, team leadership together, whatever it is, like you just do it in chunks. Okay. Visiting the job site, ordering materials, do it in chunks. That's how you organize your time. Now let's talk about what things you should be doing. Okay. So I have an acronym here that I created. It's called flow. So you've probably heard like getting in your flow state, by the way, when you have blocks of time, that's how you get in flow states. where we've all experienced this, where we're working and everything's just clicking. It's like that show, if you ever watched a movie, Limitless, they take that pill and then like they can just see everything and just, you know, they can operate at an insane amount of time and thought processing. That's what it's like when you're in the flow state. And we've all experienced it at times, at different times or another. We're trying to get into the flow state as much as possible. So this acronym is called flow. So here's what it means. F, it means focus. Focus means direct your attention to what actually moves business forward. What actually moves business forward. And what I'm about to do is the work that I'm about to do going to help move the business forward. Or is it just another shiny object syndrome, another shiny object that I saw somebody do and now I want to do it. Oh, Brad, I saw in the, I saw on a Facebook group that people are using AI to build their own CRM. Let me go and waste four or five, six,10 hours of my time building my own custom CRM. That's going to work like crap when there's already a CRM you can buy for 20 bucks a month. That's what I mean by doing stuff that you shouldn't be doing. Nobody on here listening to this should be building their own CRM on AI. It's a complete waste of your time. 50,60,80, $90 a month for a software that's already been perfected over six years versus you wasting 10 hours of your time building out your own CRM. Because you want to be able to say, look what I built. Look how cool I am. Right? What's 10 hours times our VPH? Well, if we're going back to the 144, I mean, do the math, $1,400. Okay? That's a... That's over a year's worth of cost for you if you were paying $100 a month for a CRM versus you developing it. You have to look at this stuff as like, what's it worth? You compare it to your VPH. So focus is what I'm about to do going to help move the business forward, right? The second one, L, is leverage. How can I use other people to leverage them to do a task that I probably shouldn't be doing? So like you're going to, this is a, this is a, this acronym is for you to run through before you do a task. You say, does this meet flow? Does this meet, you know, does this put me in a flow state? Does this allow me to flow? Right. This is, this is what it's for. So if it's, can I, can I delegate this to someone else and they can do it just as good, if not better. And the answer is yes. Then I don't do that task. I simply don't do it. AKA going and getting materials is me going and getting materials. The best use of my time when I can delegate it, I can leverage someone else or leverage a delivery service to do that. If the answer is no, then you don't do it. You leverage it. Okay. The second one is output. The O output. That second. Oh, you got focus leverage. Now you have output. Output is what is the result that this focus work will produce? In other words, is it worth it? So focus is like, I'm talking about blocking your time. You get focused in that four-hour period. The focus is like not being distracted by someone else, by something else while we're working. We're isolated. We turn off phones, turn off emails. Nobody bothers us. Is it focused? Is this focused work going to help me move the business forward? The output is, what is the result that this work will produce? What's the output? So if I say, you know, it would be nice. I need some SOPs. I got to, I got to build some SOPs. Brad, you're always telling me to build SOPs. I'm going to build an SOP. Perfect. That's, you know, that's valuable time because that's something that needs to be done in your business. So you run it through flow, uh, focused, you know, is this going to allow me to move the business forward by focusing on this task? Yes. SOP is going to allow you to, uh, standardize what you do. Leverage. Can I have other people do it? Let's say in this case, you can't, you have to do the SOP. What's the output? Well, the output is that me doing this SOP is going to create a standard that now I don't have to go and train every new person on how to do X because the SOP is going to live forever. And then now I don't have to go spend an hour or two hours training the new people on how to do it because I have an SOP, right? That's the output. And then the W is win. Achieve the outcomes that grow. the business and your free time. Does this task that I'm doing going to result in a win for me or the business? Or am I just doing it because I think it needs to be done, but in reality, it's not going to produce any kind of win for the business or for me. So you have to run, you know, you run your, the thing that you're about to do through flow, focus, leverage, output, win, right? That's just a little acronym I came up with to help you start realizing that. Most of the stuff you do, you shouldn't be doing as an owner. I mean, truly, you shouldn't be doing. Your time as an owner is visionary work and then high-level tasks like sales and estimating, if that's what you're doing. If you have salespeople, that's not your task. If you're doing project management currently, then that's part of your high-value task is doing project management. You may be doing sales and project management, but then you have a crew or subs that do everything else. So your high-value task is sales. management, and visionary, like thinking about the future and where to take the business. It's not going and picking up materials, right? It's not going online and creating a spreadsheet of all the different material items that you have so you can figure out where the cheapest place to buy materials are. That's not worth your time. Even if you can just tell AI to do it, it doesn't mean that you should be the one doing it. If you have an admin person, you can simply say, hey, can you have AI create a spreadsheet to do this? Even if it only takes three prompts in 10 minutes, doesn't mean that you should be the one doing that. And that's what you have to really be disciplined about. So back to the VPH for a second. If it's leverage, if it's something that we can hire someone else to do or we can pass it on to someone else, that's where VPH comes in play here. If my VPH is $144 per hour, I should not be doing any tasks that I can hire someone else out to do for less than $144 an hour. So you can, and Dan Martell says they use it divided by four. So like 144 divided by four. And that's what you can afford to pay someone to do it. You know, whether you agree with it or not, it's just simply a lower level task. If you can pay someone 20 bucks an hour, or you can hire a VA at four, five, six,10, $10 an hour, whatever it is. that can do it just as good as you, if not better, then you shouldn't be doing that work. It does not benefit you whatsoever. You just have to delegate it. And that's what you need to know what your VPH is. That way you can determine, is this worth my time? Right? It could be going in networking. You know, you go to a B &I chapter, you go to a networking event, you go to some banquet or something. So you can schmooze with everybody there. Even though it's not a one-for-one of like you spend two hours and then you sell two jobs or whatever, it still contributes to that, you know, to the sales process that allows you to get leads to make sales. That's all part of that. It's not making spreadsheets and doing dumb crap that you shouldn't even be doing, right? It's not playing poker. You shouldn't be playing poker during the day on the computer because you have an hour between two meetings. You shouldn't be doing that. By the way, that's what happens when you don't time block and you have a, you have a call, you run your guys out the, out the door at seven 30, you have a call at eight 30, right? A sales call. And then you have another, uh, call with a vendor at, uh, let's see eight 30 at nine 30. And what you're doing is you're creating all of these gaps in your schedule where you're like, well, I really don't have enough time to get into estimates. Um, I really don't have. enough time to reply to all my emails. I'll just get on TikTok for 45 minutes and scroll and do nothing. That's where that comes from. It's because you're not time blocking. If you time block, that's all you're doing. And you don't have these gaps in your schedule where you're wasting time throughout the day. You're maximizing your time. So that's what I wanted to go over. Your VPH. What is your VPH? This is my task or my ask of you, or I'm delegating this to you, however you want to say it. This is what you should do is figure out first off, what is your VPH? What's your value per hour to your business? And then use that as a backdrop against any other tasks that you're doing. That can also be like designs. I see people all the time like, I want to start doing designs. No, you shouldn't be doing designs. As an owner of a business, you shouldn't go and learn how to operate a 3D design software and spend six months or a year figuring out how to do it so that now you just gave yourself a job of how to do designs and spend an hour or two hours every project doing designs because you like doing that. That's the dumbest reason you should ever be doing something in your business. Being an entrepreneur is not about doing things that you like doing. It's about creating value in the marketplace and being rewarded for the value you create. It's not about doing what you enjoy doing. Just because you want to learn how to do design doesn't mean that you go and learn how to do design when you can hire someone and pay them $100, $200, $500 for a single design, a subcontractor. You can hire someone to do that versus you going and learning and spending six months on how to do design. You shouldn't be the one doing that. I know it hurts your feelings. I know you just want to have a job that you're passionate about and you get to have fun all day. That's not what owning the business is about. It's not about being able to love what you do all day, every day and have fun all day and do all the fun stuff. No, that comes after you build out your entire business. When you have your business running without you involved, you have a general manager, you have a sales team, project managers, employees, subs, whatever, and they don't need you to do anything. Like you're just sitting behind a desk twiddling your thumb because you have nothing to do. Then you can go and dabble and waste your time and do the fun stuff that you like doing. But you don't go out and learn a new skill because you think, oh, it's going to save me $200 if I learn how to do my own designs. That's backwards thinking. Use the VPH to measure against that. And then use the flow whenever you start to do something. So when you're going to do a task, you say, does this meet flow? Does this allow me to be in flow state? You know, is this going to be focused? Am I going to be able to focus on this? And is it going to allow me to move the needle in my business? Can I leverage this to do, can I leverage people to do this for me instead of me doing it? What's the output? What's the result that I should get when I do this task? And then finally, is this going to be a win? If I achieve this output, is this going to be a win for me or my business? If none of, if you do that and, you know, two out of the four are yes and two out of the four are no, then you probably shouldn't be doing it. You probably shouldn't be doing it. So that's all I got for this episode, guys. I appreciate you hanging out with me. I hope this is helpful. You have to be very, very, very, very, very diligent, very intentional to protect your time because all time will expand. All tasks will expand to take as long as the time you have available. So a 10 minute task can take two hours if you allow it. And you have to be very diligent and very intentional about your time. And you just have to make everyone else known that this is my schedule. This is how I am. Don't bother me. If you call me during these times, I'm not going to answer you. And then be diligent. All right. Hopefully this is helpful. If you guys haven't done it already, you can pick up my book right here. You can grab it and you can go to the contractorprofitblueprint. com. You can go to the show notes and grab it there. I got also got a lot of other free resources in there. If you're considering coaching or you don't know what to do, you need some clarity in where you're at in your business, that's what I'm here to do. So you can schedule a free strategy call with me. I will walk you through what that looks like for you. Everyone's different. We get on the call. I learned about your business. See what your struggles are. We formulate a plan to attack that for you. So you can walk away from that call with some type of strategy that you can start implementing. And then if it makes sense, I can show what you... I can share with you what it would look like if you worked with me and what that costs. And then you get to determine if it's right for you or not. So you can schedule that for free. It's a free strategy call to help you guys out. It'll be linked in the show notes as well. You can find me on the social. Just search for the Hammer and Grind podcast. Until next time, guys, remember, profit is not a dirty word.