EP 147: Unlocking the Secrets of SEO: A Conversation with David Kaminski

Gotcha. Yeah. I mean, most businesses, I shouldn't say most, but a lot that I've met, sadly, you know, they've hired an SEO firm and have been burnt. It's kind of when you talk to SEO firms, it's like a voodoo magic. You know, they say it's the long-term game. You don't know how long it's going to take. Google controls everything. You know, we named our company Collaborate because we don't even put SEO in the name. We've changed it. We do it different. And I think that's why it works is we simply work mostly on content. But I guess I'm kind of skipping ahead. I'll introduce myself.

My wife always tells me, man, slow down. She says I'm a rocket ship and she's trying to hold on. Introduce yourself. Yeah, please. Yeah, my name is Dave. I live in Arizona. I've been in the service industry. Man, I started my own service business in 1999. So that was 24 years ago, almost 25 years ago now. And had the benefit of surrounding myself. I paid a lot of money to surround myself with other SEO experts. And everything I learned, I applied to my business and my businesses. I own the largest window cleaning company in Arizona and we're in Colorado as well. And I did it all 100% from SEO. Like I never paid for advertising, which is a really bad business practice. I don't recommend that to most people. It worked out for me because I was kind of doing my own marketing. But I got blessed and I hired a lot of really good people. I worked myself out of those businesses. I don't run them. I own them. which is fantastic. I do show up to the level 10 meetings once a week. I'm not sure if you're familiar with EOS or Traction, but we do have level 10 meetings once a week. And that's kind of my extent of my involvement, which is great. But my biggest passion turned from running those businesses to share my knowledge with other business owners. Because, I mean, especially if you're a new business owner, you don't really know where to spend your money to get your big bang for your buck, right? Your marketing. Of course, Yelp calls you all the time. Oh, they want to put you in a contract and bleed you dry. Right.

And then you can pay for Google AdWords, which man, every time somebody clicks on it, you're like, no, don't click on my ad unless you're actually going to call me. Right.

Yeah. Yeah. Your competitors. Right. And then, you know, I remember, man, many, many years ago, I tried Google ads and I'm like, okay, I got to turn these off on the weekends because I'm losing money. So anyway, I just, I really, I thought, you know, if I could get my website to show up on the search engines, maybe I don't have to pay for this, all this other advertising stuff. And everything I learned, I just applied to my business. And about right when COVID happened,2019, was that 2019? Seems so long ago now, right?

Oh yeah, it was early 2020. So my wife and I, we said, hey, you know, they ended school early. We have a... summer cabin up in Northern Arizona. We're like, let's go live in the cabin, baby. So we went up there and of course I got bored being an entrepreneur. You can't sit around and do nothing. I'm like, you know what? This is where I'm going to go help other business owners. So I finally created the program that I wanted to be creating for a long time. And essentially it's, it's helping other business owners have success online.

absolutely. Yeah. I was always a junkie for it. Actually, when I went to college, I studied computer information systems. I was teaching my professors how to, how to code. Like I was in all these coding classes. I'm like, no, no, this is how you do it, man. I love it. Yeah.

Oh yeah. Yeah. Those were big. Yeah. Yeah.

That was kind of the extent of the worldwide web at that time. Right. It wasn't much more than that.

Well, when my, my, I can't even remember the name of it. My phone book ad stopped working. I used to, I mean, in 99, the yellow book. Yeah. Oh, that's what it was called. I forgot the name of it. There you go. The yellow book. Yeah. I put the, I think I put the biggest ad in there and you know, I think it cost me two grand a month at the time. Oh my gosh. That was so much money. But I thought, man, if I have the biggest ad, I'll look the most professional. Um, and it worked for a while. And then after a while I'm like, dude, where'd all my calls go? Like this sucks. And, uh, I had a, uh, Some company that I did some work for owed me a lot of money and they went bankrupt. And I was within the lawsuit. And eventually I got a huge payment, you know, several thousands of dollars. And I'm like, you know what? I'm going to take this and build a website. I was so excited, man. I'm going to have an awesome website. I'm going to get customers. I think I paid like 10 or $12,000. And at that time, it was a lot of money. And I'm like. We're all my customers. And then they're like, oh, you need to spend more money with us and build more pages and the customers will come. And I'm like, ah, this isn't as easy as I thought it was.

to charge you $125 per page. Right. And you're like doing the math. You're like, yeah, I'm not going to make any money for like a couple of years on that.

Um, it was, you know, the defining moment was my wife and I got married in 2011. And like a year or two after that, I had like, I don't even know what it was, maybe a Facebook ad at the time or something. And somebody was reaching out to me like, hey, come join this group. And we'll show you how to get your website ranked on Google. And I thought, man, I think that's what I need to do. So it was about 2012 or 2013. Oh, I know it was 2012 because that's when I joined this group. And I actually flew to Nashville a couple times a year and met up with a bunch of guys. These guys were doing big stuff. They were doing SEO for like insurance companies and like big, big stuff. And I'm like, man, if I can take a little of their knowledge and apply it to my little business, you know. And the real key to it is consistency. Like if you do a whole bunch of work on your website, and you just leave it alone, Google shows back every single day to crawl your website. And if it looks the same, Google's like, boring, dude, what do you got for me now? Right? It's like a woman. You have to please her every single day. Right? My wife doesn't care what I did yesterday. She wants me to do some dishes today or something. Right? So.

The love tank starts at zero every morning. Yeah. Amen. So, yeah, so I just kept, you know, I just was consistent, like I consistently put stuff. And then so that was about 2012,2013. I didn't get good at it for a while. Like, I didn't even know how to build a website. Like, I knew nothing. And then, you know, over time, just practicing and getting used to it, making some mistakes. And finally, like, I developed the system where I was like, so when 2020 came, I reached out. to, you know, the industry. And I'm like, Hey, I want 10 companies that I want to do a case study with. And I had this formula that I pretty sure was going to work. Um, and, uh, they let me do case studies with them. And every single one of these websites popped up to page one, like pretty fast. And I was like, yes. And it works for every industry. So I was like, you know what, I'm going to take this and I'm going to go share it with the world because business owners need to know this information.

Yep,2020, we started Collaborate. I think we got our first customer like March that year. But it's been a fun journey. It's been a fun ride because, you know, it's content. So Google a few years ago was all about backlinks, right? And people like backlinks. And I'm the same way. So I always say we are a content. creating company, not backlinks. However, some backlinks are important, right? Let's say, you know, you're in the construction industry and I'm a window cleaner. Like if I put some content on my website and I talk about your construction company, Google's like, dude, who cares, right? However, if you're a construction company and I'm a construction company and I'm in Arizona and you're in Indiana and I put some content on my website and I promote you in a specific way is the way we do it. Google's like, oh, wow, Brad's pretty cool. Why are all these construction companies talking about him? So if you're going to have a backlink to your website, it better be important and it better be in the same industry or same niche. It's huge.

So the cheat code is if you know what you're doing, you can get your website to show up for near me search terms. So a near me search term is not the same as other search terms. It's what's called transactional. Right. So if I'm looking for a dentist, an emergency dentist near me, guess what, man? I got dental pain. Like I'm looking for a dentist by me. I got money in my hand. I don't really care what it's going to cost. I want to find an emergency dentist near me. So same thing like a locksmith electric keys in your car or whatever. Some people, hey, man, I got a holiday party coming. I need a carpet cleaner near me. Whatever the service may be, the near me search terms have a big old T on it, transactional search terms. I use a tool called simrush. com and anybody can sign up for a free account. And when you go on there and you search like your industry. whether it be like carpet cleaner or painter, like painting company, whatever you search, it'll give you a list of similar search terms and it'll order them highest search volume down to the lowest. And then you look which search terms have a transactional code next to it. Those are the search terms you want to target. So our cheat code has evolved. And it's funny, like we've all established I'm in Arizona, but I have certain search terms on my website. We rent out equipment, like large equipment for, you know, window cleaners or. you know, whatever trade may need it, construction mostly. But I have these lifts that I own and I don't use them all the time. So when I'm not using them, I rent them out. But if you're in Los Angeles and you search this equipment rental near me, I'm above United Rentals. I'm above Sunstate. I'm above Ahern, whatever the rental companies are. I'm number one in Los Angeles. I'm number one in Las Vegas. I'm actually number one in Orlando and I'm number one in Nashville too. But I'm nowhere near those cities. So the cheat code is you can literally program your website to show up for a near me search term. So it's really cool to see like we have some roofers. It's like a residential roofer near me, roofing company near me. They're showing up number one in their cities for these search terms. And that's people coming in with like money ready to buy.

I love it. Yes. I saw a meme the other day. I'm so glad you said that. I saw a meme the other day and somebody literally named their restaurant Thai food restaurant near me.

they don't know how to do it. Exactly. They just simply don't know how to do it.

A, A, A, A, B, C, right? So yeah, that's exactly it.

Yeah, so it's, man, when I figured out that cheat code of how to program my website to show up for a near me search term, like it was such a light bulb aha moment because I'm literally showing up in cities that are nowhere near me. So what does that mean? It means near me is simply a search term. People think it's some Google voodoo magic that Google's going to find the nearest company. It's not true. Like you can legitimately code your website to show up wherever you want for, for a near me search term.

exactly. So if you want to show up for a search term, that search term, those words, that content should be somewhere on your website. Gotcha. And the best way to do it is through a blog post. Now I know I just said blog post and everybody went to sleep, right?

right? So it's hilarious. I speak in front of people all the time and I'm like, who's excited about blog posting? And everybody's like, I think I'm in the wrong class. This is so boring.

Yeah, so a blog post is like breaking news and it's attached to your website. So it's so powerful. If you were to put up a page that's called... you know, roofer near me on your website, Google's like, whoop-de-doo, dude. But if you do a blog post, Google's like, wow, this is breaking news. What's going on? So you title your blog post, Roofing Company Near Me. That's the title. You don't title it seven best things to do to sell your house and inspect your, like nobody cares about the seven best things to do to make your house curb appeal go way up because that's not what somebody's searching. So we get into a lot of people's websites and they're like, oh, we have an SEO company and they're doing blog posts for us. But then when you look at the blog post, it's like five tips on, you know, making your home presentable for company coming this holiday season. Nobody searches that. It is an absolute waste of everybody's time. Like nobody searches that. However, somebody will search a painter near me or roofing contractor near me. So that's what you want to title your blog post.

So yeah, the seven best or those types of blog posts are informational. So there are also other search terms that I really love. And those are the informational ones. Now, what you want to do with those is on the homepage of your website. you want to put an FAQ section. Now, a lot of people say, I have an FAQ section, but it's a whole separate page. The difference of putting it on the homepage is the homepage has the most power of your website. It's like the central hub. So when you put a homepage question, now let's go to, let's say the roofing industry. How much does it cost for a new roof on my house? People are going to search that. So if you type that search term into Google, there's a little box that says people ask. So you click on one of those answers and a whole bunch more pop up. So you want to take some of those informational ones, like you were just talking about it, put it on a FAQ or a people ask box on your homepage. And then you want to take a link from within there and link it to the blog post that you just wrote that information on about. Now your website's actually, you didn't realize this, but your website's actually programmed to kind of start showing up in those people ask boxes. We have countless customers who actually show up in those people ask boxes on Google because we program the website the right way. And Google's like, oh, these guys are providing the information we want. So now you're getting informational traffic come to your website and transactional. And it's a win-win.

Yes, absolutely. People talk about it all the time.

Yeah. So if you go to the tool, simrush. com and you search, just put in the keyword search roofer near me, it spits out about, I don't know, probably 30 to 50 really solid roofing near me search terms. Some is residential roofer near me. So that would be a blog post. Every search term you want to show up for, you want to do a blog on. So commercial roofer near me, like roofing company near me. So emergency roofing, storm, storm repair, roof repair near me. So all these search terms are searched. So the best way for your website to show up for those search terms is to do a blog post. Now, another benefit that we haven't talked about yet in a blog post is. geotagging images. So on your smartphone, when you take a picture, it geotags it. So when I'm doing a blog post in Nashville, I want to insert a photo in there that was geotagged in Nashville, Tennessee. So Google's algorithm is like, okay, he's talking about Nashville. Oh, he's got photos that were taken right here. This is extremely relevant. And then the last huge step in a blog post is the tags. So a lot of people or a lot of SEO companies will do blog posts, but they won't tag them or won't tag them properly. So a tag for your audience to understand is going to tell Google exactly what you want this blog post to show up for. So you're feeding the search engines exactly the search terms that you want the blog post to show up for. So let's say you do a blog post on residential roofer near me. Well, if somebody is going to search residential roofer Nashville, like. That's probably close enough. So you want to tag it residential roofer Nashville. You also want to tag it residential roofing, roofing company in Nashville. So something similar to that. So the one blog post can show up for 10,15,20 different search terms.

The tags are super powerful, super powerful.

The metadata behind it. Yeah.

is. So Google has a, you know, there's duplicate content that Google doesn't like, you know, images is definitely one of them. So if I take a stock photo and I'm going to stick it on a website, I'll zoom it in or I'll rotate it just a little bit. I'll put like a color overlay of it that the human eye can't really see. But then you have to clear the metadata. And then I like to take it to a tool called like GeoImager. You can search online for geo tagging images and you can do it for free. So it'll strip the data. Then you can enter the meta description and then you can enter the geo coordinates. change the picture around. Sometimes if it's a picture that you can flip one way or the other, like somebody's face or just a house, you can just flip it and then zoom it a little bit and then put a little color overlay on it and then twist it a little bit and then change the metadata. And that's how I, if I'm going to use a stock photo, that's my recommendation.

Yeah. And there's one other trick with, or it's kind of more like a hurdle in WordPress. If you upload an image with geo data on it, the first time you upload it to WordPress, it doesn't catch. So it's a two-step process. You have to upload it, delete it, and then upload again. And then it, then it sticks really strange. However, like your Google business listing. Almost every picture you put in there should be geotag. So that way Google has a good idea of where you're servicing.

um well google blogs yeah it's a great question it i mean it kind of depends on your objective if you want to show up in the maps more than the google um blog or the google business blog is a little more high priority However, Google Business looks at what's on your website as well to show you in the maps. So they're kind of equal. Now, the Google Business blogs, they'll fall off and they'll disappear after a certain amount of time. When Google first started doing the Google Business blogs, I think they fell off after like 14 days and then they extended it out to like 30 days. And now some of them are still on there, but they don't show up. So there's a little bit of a hack where if you link them all together, like a daisy chain, they all kind of stay alive. So it's a little bit of extra work, but you link your new blog to your old blog and your old ones linked to the one before that and before that and before that.

it is. Yeah.

Yep. So it's called the Google Updates. So if you go into Google, you do a little update. It's only limited to like 400 words or maybe 800 words. I was just in it the other day. I don't know why I can't remember it. But the Google Business Blogs are really short. And when you do a Google Business Blog, you want to blog about all your services and stuff like that. On your website, you want to blog about search terms that people are... I call blog posting on your website like opening other doors. It's like you have a storefront and you open the door. Hey, I'm, you know, what did I say? Thai food restaurant near me, right? That's my door that I'm opening. However, if I do a blog that says Thai food restaurant Nashville, that's another door I opened up for people to come in. And, you know, best Thai food restaurant is another one of my blogs. That's another door I open. So every blog you do to me is like opening another door to bring more customers to your business.

Yeah, I mean, what is your time worth? So my biggest reason of starting Collaborate is hands down just to help other business owners. I can't even count how many other business owners like I did free consulting with because they were too new or didn't want to spend the money. You know, they were just starting out. And I'm like, hey, do these five things. You know, let's catch up in a month or two. Let's see how it's going. Let's do five more things. And what is your time worth? Like for me, like if I'm going to go learn Facebook ads, like, oh, yes, I want to go do Facebook advertising. I want to do YouTube advertising. Like that's not worth my time. First of all, it's not my joy or passion. And now I have to learn a whole nother system. And while I'm doing that, I'm not generating revenue in something that I'm really good at. So if you're really good at running your business and generating revenue, if you need to hire more people or if you need to create SOPs within your business, that's where you're going to generate real revenue. Have you ever read the book, Who Not How?

You want to hire the who. Yeah,

Yep, Dan Sullivan. You want to find the who, who knows what they're doing. Because it's going to get you to your end goal so much faster.

Oh, I love that book. Yeah.

Yeah. So we, we have a couple of hacks on top of that. Like if blog posting was just the, just how to get it all done, then it'd be kind of boring. Right. Um, And it works. It does work. If you think about it, if you did a blog a day, a year from now, you're going to have 365 more pieces of content on your website. If your website has 10 pages and mine has a thousand or even a hundred, Google's going to value me more. So the other hacks is how your content set up on your website. People talk about AI and AI is fantastic. We've actually been using AI for the last two years. We use it with humans. You know, when I was a kid in school, I remember English class, I had to write a paper. I was just like stuck. And then when I kind of started writing, I'm like, OK, now I'm good. Well, AI kind of gives you ideas and then you can add to it or subtract from it. You know, use that as a, you know, as a tool to get yourself ahead. Right. So how we do the content is is different. And then the other hack beyond beyond that is the collaborating aspect. So we put. So Google, if you inform your customer and you make them smarter and you give them information about all your services and what you do, Google ultimately wants us to educate our customer into making a good decision. So that's where the informational searches come from. You know, how much does a roof cost? You know, how long should my roof last? Questions like that aren't necessarily translated into sales, but Google's kind of lazy and they want, you know, websites out there to provide the information for the client. If you have that information on your website, Google's like, well, this is a great source of information. We're just going to keep sending people there. So on the homepage of your website, you want to get good informational content. And then within those informational contents, you want to link them to inner blog posts. Now, a couple hacks would be showing up for a roofer near me. Now, if you do a blog post, you're probably going to show up page two or three. It depends on your city and your competition. Maybe you don't even show up that high. It's like, oh man, Dave's a liar, dude. I did a blog post for Roofer Near Me. Well, first of all, it's really competitive, right? But second of all, if you put a link on your homepage and the link is titled Roofer Near Me and it's linked to your inner blog post, that's going to jump you up higher. Because I said the homepage has this huge authority, right? So now you've connected your homepage to your blog post. Now, you're probably not spot one for that. You're probably still not. And you're like, oh man, dude, Dave's still a liar. The next hack is collaborating with people in your industry, right? So if you're a roofer, go reach out to 20,30,40 other roofers. And it's hard to do. It's hard to say, yo, I'm a roofer. You're a roofer. Put some content on my website. Please, please, please help me. And they're like, screw you, dude. I'm busy running my roofing business, right? So how do you make relationships with other roofers? You want to be nice. You want to be friendly. You know, you go to conferences where there's other roofers. I was speaking at a RoofCon conference in Orlando about a year ago and hundreds, maybe thousands of roofers. And I'm like, man, if these people could just work together, they don't understand the power. So the way Google's algorithm works is, number one, you have informational content and you provide it in a nice way. You have all these blog posts and all this information. Well, now I've got 30 or 40 other roofers doing blog posts as well. And within their blog posts, they're going to point to my blog post that talks about a roofer near me. And it's going to start jumping up the rankings, right? So now I have seven, eight, nine roofers that are all pointing to this one blog post. Google's like, wow, dude, that blog post must be really important. And they're linked from other roofers. They're not from somebody outside of the industry. So that's the other little secret hack is networking and collaborating.

right. I'll give you some more content. You know, we were doing this for a company in Los Angeles and You know, I have a friend who's in an industry and he's in Orlando, Florida, and he has 65,000 backlinks to his website. Now this tool, simrush. com, you know, says he has a domain authority of like 50 or 60. Like it's huge, this huge authority score. But in real life, he shows up for about 12 search terms. He gets no traffic to his website. Now, on the contrary, I had a friend in Los Angeles, and this guy was number one for all of his search terms, one, two, or three, like way up there. And he had 65 backlinks coming to his website. But guess what? They were industry related. So they were all in the same industry. And he's in Los Angeles, far less backlinks, a lot more relevant content. And guess what? Google loved that guy way more than he loved the guy that had 60,000 backlinks.

Yep. Yep. Yeah. And so if you're in the kitchen and bath and remodeling industry, really. You don't need links from Delta. You don't need links from Home Depot. Like, it's crazy. We had a customer, I'm not going to say their name now, but they were right there with Home Depot and Lowe's. Like we had them right up there with all these bathroom search terms. And it's because you surround them with people in the same industry. It's man, it just flat out works. It's cool.

So I think about that. I love the way you think, Brad. So when I came up with this strategy, I thought, okay, if I'm going to search the best, you know, you know, plumber near me, right. And what was always number one or number two was Yelp. And when you go on to Yelp, what do you see? 10 other plumbers. Right. So it's exactly what you just said. Exactly what you just said to the T. So Google, I was like, wow, Google's lazy. And they're giving Yelp the love because they're simply listing 10 people. Google like gives Yelp and HomeAdvisor, all these sites that we hate. Google's giving them all the love because Google's collaborating. They're just putting a whole bunch of businesses on there. So that's honestly where I got the idea. Like, look, man, I'm going to surround my business with other people in my industry. Because if you think about like if you're a coffee company, you want to compete with Starbucks, they have like two on every corner and it's one website, Starbucks. com. So how do you compete with them? You have to collaborate with people in your industry.

Oh, that's a great question. All right. So there's several factors. It used to be really easy a couple of years ago, but Google business has changed like crazy in the last year. Geotagging photos used to work extremely well. It still works a little bit, but it doesn't have as much power. When I expanded my business into Denver, I literally put my map pins on every big building I could find in Denver. And we legitimately got a call a day for our services. And I'm like, sweet, man. All I did was put map pins. We made thousands and thousands of dollars. It was great. Well, now it doesn't work that easily. It still works. But another thing, like, let's say you're in the suburb and your guys go and do services throughout the city during the day. What you want to do, and I tell people this all the time, is ask your drivers or your techs. So when your technicians are coming back to the shop, have them go on your phone. And go on to Google and search for driving directions back to your location, to your office. So Google measures how many times people are searching driving directions to your location. So even you, if you're not doing a job and you're in the city, so Google's going to be like, Google measures how many times your driving directions are listed. So that's one way to do it. Another way to do it is on your website, you want to put neighborhood specific information. So if you zoom into a Google map, it'll say like Wilcox Park, like it's a little park within a neighborhood within a city. So you put some information on Wilcox Park within your website and Google's associating you being there. It's a bit of work. But once you start putting all these little neighborhood articles within your website, Google's like, oh, I see where they work and I see where they surface. That make sense. And then within your your Google business profile. You want to like, there's people ask questions. You can say, Hey, do you provide services in city such and such? Oh yes. I do roofing services in city such and such. So it helps drag your map over to where you want to provide services.

You love doing bathroom remodeling in Cincinnati. Tell all your neighbors, like something like that. Yep. Absolutely. Google does grab that. Yep.

Well, the beauty of cell phones is the IPs roam. So they jump to the tower they're nearest to. So it's pretty rare that they're going to be on the same tower all the time. Yeah. Gotcha. Yeah. Yeah. Those IP addresses. Yeah. So mobile IP addresses are fantastic. Like Google doesn't really know where they're coming from because they change all the time.

Yeah. So the first bit of information I'm going to give everybody is we have free resources on our website. So our job isn't to sell you. Our job is to help you. So come to our website and get tons of free information. We have videos on how to geotag images. We have videos on how to do a blog post. Literally, we have videos that let you show up for any search term you want. So we have videos that show you exactly how to do it yourself. We have videos on posting stuff on Google business. So first and foremost, you can go to our website, collaboratepros. com. We put a nice little button up there that says podcast. So you're going to find us on this podcast. Click on that and then you'll get access to all those videos. Now, if you're going to work with a link in

Yeah. So, and then, and then if you're, you know, want to hire the who, not the how. We have a great team. We have a fantastic team of people. We get the content on your website. We put it in a specific way and we get you started. We give you a dashboard that lets you measure all the Google Analytics and the Google Search Console. So you can see the search terms that are coming to your website. It's so cool to see. Like we have dentists we work with and they're showing up for dentists near me, pediatric dentists near me, emergency dentists. Like it's so cool to see those search terms. We have a video on our website. This is probably the best one that I recommend everybody doing is using that tool, simrush. com and doing your own website audit. Because if you're, if the search terms that are coming to your website or your brand, like if your brand is Bob's Kitchen Remodeling, and that's all the search terms that's coming to your website, you're missing literally thousands and thousands of dollars of work. So you want to get your website to show up for the near me search terms and the transactional search terms. So I know I said a lot of stuff there. I get really excited. I'm sorry. But you can go to CollaboratePros. com and take it all in at your own speed.

I am actually also reading 10X is Easier Than 2X. That and $100 million offers.

Yeah, yeah. Yeah, I just like my brain doesn't stop. I always I'm such a sucker for more knowledge and information. But with knowledge and information, you have to implement, right? You can sit around and know everything. But if you don't implement, then you're you're wasting you're wasting your talents.

Yeah. For real. I knew a guy. Well, I didn't know a guy. I met a guy who knew a guy. That's funny. And he wanted to write a book. And he was like, you know, at home, this would happen. That would happen. He'd go into his office. Like, I don't go into my office. Forget that, man. I don't get anything done. But I have the house to myself. So I'm super motivated here. But this guy couldn't get his stuff done. So he literally booked himself a flight. to different parts of the country. And on the plane, he wrote his book. And then he got on the next plane, wrote his book and got on the next plane and wrote his book. So that's how he did his implementation. Me, my implementation is when I'm home, I have my work shoes on. So I know when my work shoes are on, I'm here to work. But yeah, it's hard sometimes to stay focused and motivated, isn't it?

My wife's like, why are you leaving me? I'm like, I'll be back. Relax. You

You need some vitamin D for real, right?

to. So I do too. Yeah.

Do it worth the time and worth the investment. Cause now you have the time.

Yeah, don't get frustrated or confused by it. A lot of people try to tell you, you know, Google's a mystery and it's difficult. It's literally not that hard. It's really not that difficult.

Who not how.