Contractor's journey to self-mastery requires discipline, integrity, and respect. Welcome to Hammer and Grind. Hey, what's up? It's Brad here. Welcome back to the Hammer and Grind podcast. On this episode, I'm going to be talking to you about creating a GPS for your business. And so most of us know what a GPS is. We use them every single day. Google Maps, Apple Maps, or any of the other maps that we use. We all know what a GPS is and how they work, right? But what does that mean in your business? So, you know, how does that affect how we run our business? So back in the 1995, end of 1995,96, probably very beginning of 96, I had just graduated from boot camp and I was going to, went to the School of Infantry. where all infantrymen and the Marines go to train. Back then, it was an eight-week school to give you all of your basic infantrymen skills that you need before you were dropped into the fleet and into your unit. And one of the courses that you have to pass in SOI, School of Infantry, is land navigation. Pretty important, right? If you're going to be out in the woods, in the jungle, in the desert, trying to locate an enemy or objective, you've got to kind of know how to use, you know, navigation to do that. And this was, you know, again, this was in 96. GPS didn't exist on the open market. Like it wasn't even really readily available down at the infantry unit. They may have had it, you know, more like satellite access, all that stuff. But we were still using compass. You have a map and you have a compass. And that's pretty much it. And so on, I went to Camp Lejeune and that's where they have out in the, you know, on the base in the woods, they have a course set up, a navigation course. And you have to pass it in the daytime and then you have to pass it in the nighttime. Why? Well, because. It's two different elements, right? Two different scenarios, two different situations. So you have to be able to do both. And when you're doing land navigation or navigation during the day, you can use multiple variations of how to do it. You can use a compass and know, you know, a certain north, a certain, not north, but a certain direction that you need to head. You can use... Land, you can use, what's the word I'm looking for? Landmark navigation, where you know there's specific landmarks in the area that you're in and you can see them. And so you're traveling to that. You know, if you're in the mountains and you're lost and you're like, I know I need to go north. I can look and see a mountain ridge, you know, maybe a cliff or something and say, that's where I need to, as long as I'm heading towards that cliff, I know I'm going in the right direction. Well, in land nav, it's the same thing. If you know that you're going, if you can see three miles away from you, you know, you can see a big tree or a river or something like that. You can just look at it, right. And then head that direction. But when you're in the middle of the woods, and there's trees everywhere, there really is no landmark navigation that you can do. I mean, you can look about 100 yards in front of you maybe, right? And then shoot, you know, walk 100 yards. And then when you get there, you got to find a new landmark. It's very difficult. Long story short, I failed the land navigation course during the day. Because you have to have a partner. The two of you go out and you have a certain amount of time to complete the course. And this isn't a course where you have all day. You have to be making decisions and moving pretty quickly. Like you don't really have time to stop and rest for a half hour. Like you're, you have to constantly be moving. And so I can distinctly remember. we were trying to use a little bit of landmark navigation where we'd pull up our compass and we would shoot an azimuth and see like, oh, there's a big tree 100 yards out. That's where we need to go. We'd get there and, you know, we'd leapfrog that for several times. And I remember the only thing that you're trying to find is an ammo can, right? It's about the size of a, I mean, if you don't know what an ammo can is, it's about the size of a book, roughly. And it's mounted on the side of a tree in the woods. And you have to find that exact location. And we didn't find one of the locations. I mean, we spent like an hour, maybe two hours trying to find one location. Ultimately failed. The funny story, though, is that night navigation, you 100% have to rely on your compass. Because you can't see landmarks at night, especially in the woods. And so you're just walking really slow. With the compass in front of you and maybe a flashlight if you don't have glow in the dark compass. And you're just walking in that direction. And so you're really, really focused on the compass. And you have to trust your instruments to get you there. And so the funny story is I passed night nav. No problem passing night navigation when you can't see, but can't pass it during the day. And there's some jokes in the military about lieutenants that can't pass navigation that are in charge. One thing I'll share that when I got back to the base with the night navigation course, at some point I realized, well, let's say this, I showed up to base without my rifle, without my M16. And so at some point I had laid it against a tree when we stopped to check stuff, forgot to pick it up. So at night in the middle of the woods. At some point in the two or three hours that I was out there, I laid the rifle down and didn't know where it was at. And somebody else found it. Shortly after we got back, you know,30 minutes later, somebody walked into camp with the rifle. Needless to say, it was not a pleasant day for me because just so you know, you're not supposed to leave your rifle laying around a tree and be in combat without a rifle. So learned a lesson there. What does this have to do with construction, Brad? I'm getting there. Back then we had compasses. We didn't have GPS. You had to really rely on the compass to get to where you want to go. Right. And so during the daytime, when you think you have visual, you can see, you think you can see what's going on. You don't rely as much on your compass because you can start doing landmark navigation. But the problem with landmark navigation on short distances is that it's easy to get off course. So if I'm looking at my business, you know, a week at a time, it's not giving me the overall big picture of the health of my business. It's helpful to know if I have a goal of selling so much each week, right? It helps me to know if I'm hitting that number, but it doesn't tell me. overall what I'm doing, if I'm short one week by $1,000 and short the next week by $5,000 or so on and so on, like in that short period of time, it's given me feedback for that week to know where I need to be, but it's not helping me over the overall, you know, length of the business, like over a year or a quarter or a month or whatever. So if I dropped you into the desert with nothing, and said, you know, walk your way out. There's a town 50 miles from here. But I didn't tell you which direction the town was in. And I didn't tell you, I didn't give you a map or nothing. You're in the desert. The town is 50 miles from where you're at. How would you find that town? It would be virtually impossible. Like you would have to basically take a guess. And you would, you know, if you broke it up in the north, south, east, west, you may head east. And if it's actually northeast, you may be able to see it after you travel. So distance, you may be able to see it off, you know, to your left a little bit. But if you go the opposite direction, you're not going to know, right? Unless you can get up to high ground and then maybe you can see it way off in the distance. And then you would know which direction to go. You know, the next best thing would be if I gave you a map. right? An actual map of the area and you could see where the town is, then you would know which general direction to go to. And if there was landmarks, you would be able to somewhat navigate, right? A town is a pretty big town. If I said, go find a stake in the desert, you know, go find a bowling ball sitting in, you know, in the desert, that's a lot harder to find. You got to be right on, but to find a town that's, you know,30 mile radius, that's pretty easy to find, right? If I said, here's a compass, you need to head north. to this town 50 miles, again, without a map, you wouldn't know which way to go. And the best thing would be a GPS. If I handed you a phone and say, hey, you know, punch in your GPS coordinates and it'd take you right there, I would have all the confidence in the world to know where I need to go, right? If you don't have GPS tools in your business, it makes it much more difficult to know where you need to go. The other thing is the larger the goal or the larger the landmark, the easier it is to know which direction to go. If I dropped you in Paris and the landmark was the Eiffel Tower, because it's so tall, you could be anywhere and be able to just look up and see which direction to go, right? Because it's such a big destination. It's such a big landmark. You know you need to go that way. But if I said, go find a specific restaurant in France and you had no idea where that was and you had no master GPS, it's going to be very, very difficult. What I'm trying to get at here is that a lot of us in business will say, I'm trying to make more money. I talked to contractors. I had two calls today with contractors that are interested in getting help. And neither one of them had a destination. What they wanted to do was, I just need to make more money. I'm working all the time. I'm not making enough money and I'm stressed out. Okay. That's good to know where we're at currently, but to just say, I need to make more money is like dropping you in the desert and then saying, go 50 miles, you know, and find the, find the town. You wouldn't know which way to go. We don't have a destination. We don't have a landmark. We're not, we don't have a GPS, nothing. Okay. What we need to do is identify what our goal is. Our goal could be, I want to make a hundred thousand. I want to do 5 million in revenue. I want to only work 20 hours a week. I want to do this. Like if you have definitive goals that you're trying to go after, then you can back engineer the plan to get there. Right. But even if I said, what do you want to accomplish? And you said, I want to make $100,000 a year income. That's great. What do you need to do in order to do that? Right? How much does that break down per month? Well, $100,000 a year is like $8,333, something like that. That means you need to make $8,333 a month. Right? So now I can break it down a little bit further. What is that per week? What's that per day? And what's that per hour? You can break all this down. And that's the plan aspect of it. The GPS aspect of it is the reports. In other words, the numbers side of your business. And this is one area that most contractors who are struggling financially do not look at the numbers of their business like ever. I can't tell you how many contractors I talk to. And I say, what's your, you know, how much money did you make last year? And they may say, oh, you know, I did $300,000 revenue. Okay. That's a little bit easier to identify. And I say, well, how much gross profit did you make? I don't know. I don't even know what that is. I don't even know how to figure that. Okay. How much net profit did you make? I don't know that either. I don't know. Well, how much did you pay yourself? I don't know. I just, whenever I need 200 bucks, I go take it out and put it in my account. If I need a thousand, I go take it out. So you don't know how much money you're making per job. You don't know how much money you're taking at the end of the job after expenses and overhead, and you don't know how much you're paying yourself. No. And you don't see that as a problem, right? You don't see that as an issue in your business. You need to know your numbers of your business. And the GPS tool that's going to allow you to get the most traction are different reports like a profit and loss, a P &L. If you're not looking at your profit and loss at least once a month, then you're not going to know where you're at. You're not going to know, you know, if you're on the right path. So when you break this out, the ideal way that it looks like is you have a financial goal. Let's say you want to get to $500,000 this year. Maybe you did $300,000 last year and you want to do $500,000 this year. What does that break down into per month? What does it break down into per week, per day, per hour, right? And if I know what that breaks down to on each one of those things, I can test any time along the way and know if I'm on the right track. So if I know, let's just say, for example, and I don't know the math, I didn't do it ahead of time, but let's say you need to be making $1,000 a day to hit your financial goal, right? You need to sell basically or produce $1,000 per day to reach your goal. Well, if day one, I only sell or produce $500, I know instantly I'm $500 short. I'm already on the trajectory. of coming up 50% short of my goal because I didn't hit it today. And so what does that mean tomorrow or going forward? If I come up $500 short today, I have to make up an extra $500 tomorrow to stay on course. You tracking? If I got to do $1,000 a day, I only do 500 today. That means tomorrow I got to do 1,500 or I can break that out over, you know, a period of five days. That means that. sell an extra $100 over a period of five days or whatever. But I have to make up that money. If I'm not tracking this on a daily, weekly, monthly basis, quarterly basis, I don't know where I'm at. I'm selling 500 today. I'm selling 300 tomorrow. I'm selling 600 on Wednesday. I sell 1,000 on Thursday. I sell 900 on Friday and it keeps going like that. And then I wake up six months later and realize that I'm $75,000 short of my goal so far. Now I have to work even harder to try and make that up going forward. But if I'm tracking this as I go, I know, like, I'm $500 short today. Today, yesterday, today, I got to hustle. Today, I need to sell an extra job. I need to make 10 more phone calls. I need to network with five more people. I need to be able to... reach my goal. And in order to reach my goal, these are the things I need to do. I need to sell. I need to talk to 10 people. I need to do five estimates and get three sales or whatever it is, however it works out. You need to know what you need to do in order to achieve the goal that you're trying to achieve. Just selling jobs and having no idea how long it takes to produce the jobs. Did you make money on that job? You sold a job for $10,000. It takes you two months, and it took you three days longer than you thought. And then you get paid $10,000, but you didn't realize that it actually cost you $11,000 because of whatever reason, and you're not tracking any of that, you're completely lost. You're wandering in the desert and have no idea where you're going. A lot of times we believe. that the solution to this problem, right, is that big job, that monster job that's going to save us. You know, I'm used to doing $10,000 jobs, and the opportunity comes along to do a $60,000 job, right? The biggest job to date I've ever done is $12,000, and here's a $60,000 job, and oh, man, that's going to be great because I'm going to make so much more money. But because you don't have a GPS, because you're not tracking what you're doing, because you haven't done any job costing, because you don't know how much money you need to make, the bigger the job, if it's improperly bid, the more impact negatively it has on your business. Think about this for a second. If you sell a $10,000 job and you come up short every time you do it, you think you're going to make $3,000 profit. But in reality, you're only making $2,000 profit because you have inefficiencies or because you're underbidding labor or underbidding materials or whatever. You think you're making $3,000 each time. You're only making two. And then you sell $30,000 jobs using those same things. Now you're not just losing $1,000, you're losing $3,000. Hey, just a quick timeout from the show. In the next 30 seconds, I'm going to tell you exactly how you can transform your contracting business. Imagine being part of a community