EP166: Dre Baldwin on Mastering the Mental Game: Insights from a Pro Athlete Turned Entrepreneur

I'm excited to be here, Brad. Thank you for having me on.

Yeah, so I was always into sports growing up in Philadelphia, now based in South Florida. I got to basketball around age 14. This is pretty late if you're trying to play college ball or pro ball, let alone. So high school, I only played one year. Sat to bench the one year I played college. Walked on, did play, but I was playing at the D3 level, which is not really – the pros don't come out of that level. So getting out of college, nobody was checking for me to play pro, but I thought – I felt like I was good enough to play. So one year removed from graduation because my first year, I didn't really have an opportunity. I went to an event called an exposure camp, which is basically like a job fair for athletes. And I went there, played pretty well, and I leveraged my performance there to find myself an agent. Then that agent helped me get started playing overseas. So that's how I started playing ball overseas. This is in 2005. Give everybody a time frame here. And at the same time, I started putting footage on clips of videos that I had on YouTube. And that's where I started. That's when I realized later on that there was an audience of people who were looking on YouTube for someone to teach them specifically basketball and everything else, too. But basketball was the angle, the lane that I was in. So then a few years later, I realized, hey, I can actually make more of this stuff. And I started doing it more intentionally. And that's where I kind of I'm sure we'll talk about this is where I kind of built another business at the same time I was playing pro sports. So I played pro ball up through 2015, somewhere in the middle of that. There was a time period where this Internet thing started to become a thing where putting content online was actually a it could be a business opportunity. At least make some money on the side of nothing else. Now we know it's a whole industry. But at the time, you didn't see that until it started to happen. So that's when I started to create more content. I started writing more. I was read to the books. I started making my own products and selling them to the basketball players who were following me. And I also started talking about the mindset aspects of sports because a lot of players were asking about it because they were getting the tactical stuff. Here's how you dribble. Here's how you shoot. But they realized that they needed the mindset stuff, too, to make it work. So all of those things kind of happened about halfway through my career. Luckily, the phone did ring again. I kept playing until 2015. But by the time I stopped playing, Brad, I already had products for sale, had an audience of people, had a framework for what we now call work on your game. And also, I've been talking about mindset a lot. And it was the mindset piece. And those pieces also, not only did I serve the athletes with them, it also led to me writing more books about that stuff. And it opened me up to an audience, Brad, of people who were not athletes because they heard the messages I was putting out when I was just speaking about mindset. And they said, hey, Dre, this stuff applies to me. The same way it applies to basketball players, and I am not even a basketball player. So that told me that I had a whole worldwide audience of people I could reach. They didn't have to be an athlete to learn from that piece of what I was doing. And that's pretty much what I've been doing for the last almost 10 years since I stopped playing.

Yes, Coach, Tennessee.

no i'm gonna look that up i will read it You

Yeah, just saved it.

Yeah. Who's counting?

Well, that came from when I was putting the basketball content on YouTube, actually, because I would record. There's a gym I would record in here in Miami, and the gym would always appear besides me. It would appear the gym was empty besides me. And anybody who knows the basketball world, especially for youth, understands it's very hard to find a gym that you can practice in by yourself without interference from 100 other players all trying to play basketball because it's a very popular sport. So these players got to asking me because they would see these videos I would put on YouTube because by this point, I've been putting videos out on YouTube every single day and they were on the court. So I had literally to this day, I probably have over 10,000 videos on YouTube. A certain amount of them are just basketball stuff and then the rest of them are just me talking. But I had so many videos on there even by that point. This is about 2013,2014. And the player said, well, Dre, how do you always have an empty gym? Do you own a gym? Is it attached to your house? Do you rent it out so nobody else can use it? How would you add the gym to yourself all the time? And this is where I came up with this concept of the third day because they were writing that the gym was most of the time empty besides me, but it wasn't always empty. Every now and then you have a random person being there, some straggler coming to the gym or somebody would come every day for about a week and then they would fall off and you wouldn't see them again. And I explained this concept that the first day of anything when someone voluntarily signs up for it. everybody's all excited and they show up and they're ready to work hard and do whatever is required of them. And by the second day, still excited, but a little bit less. And by the third day, and I mean this metaphorically, it doesn't always take three days, but sometimes it does take three days. This is when people stop showing up. You think about any actual gym at the beginning of the year, you got a whole bunch of people who you haven't seen before in January. By about Valentine's Day, a few of them have disappeared. And by around Easter, it's back to the same people who were there at the end of the previous year. And that's pretty much how it goes. So the third day is a metaphor for what happens when people see that the newness of this thing has worn off. The new car smell is gone. You realize that the thing that you signed up for is not one big party. It is not all going to be easy. And there's some actual work and some grind involved in it. And it's a decision that you make in that moment. See, it's not the. It's not the action, not the action, but the experience of the third day happening is the decision that you make when the third day happens. Because it's not a matter of if, it's a matter of when it's going to happen. And then it's just a matter of what choice do you make in that moment? Are you going to continue to show up and deliver consistently like a professional does? Or are you going to make the decision to either half-ass it or just quit and drop out of it? Like an amateur has the... luxury of doing. But as a professional, Brad, you don't have the luxury of not showing up or not doing your job because the definition of a professional, someone who does something as their main paid occupation. So if you're getting paid, you have to show up. You really don't have a choice. So that's what the third day is all about.

There are several things, Brad. Number one is that they have an anchor. An anchor just meaning what is the outcome that they're looking to achieve that they care about strongly enough that they're willing to deal with the discipline. Because discipline isn't always fun. Let me say there are some days that all of us don't feel like going to work, whatever the work may be, even if you play a sport, even if you podcast for a living. There are days we just don't feel like doing a job. So do you have something that you care about strongly enough that it supersedes your desire to not have to do any work that day? Will you still show up and do your job? That's one. Second thing is the third day is a discipline. It becomes a discipline, something that you're doing consistently. You have to show up with very little variance in your behavior over time. And discipline is a byproduct of structure. So the second answer to your question here is the people who actually can show up on the third day have a structure to how they show up and a structure that puts them in a position to show up without them having to use willpower every single time. Because the third day is not about willpower or motivation. And it's not that either of those two things are bad things necessarily, Brad, it's just that willpower and motivation have a shelf life. There's only so much of it that you can draw on over the course of a day or even a week or a month before you don't have any more. And they're also not as consistent as other things because. Let's just say you didn't get a lot of sleep the previous night. Well, your willpower battery is not as full as it would be when you got a full night of sleep. So on those nights when you didn't get any sleep, maybe you were up with a sick kid or maybe you were arguing with your spouse or maybe the neighbors were making too much noise or you just got the bed weight, whatever the situation was. You don't have as much motivation or willpower on that day as you had the previous days, but you still had to do your job because you're a professional. So what do you do in those days when the willpower can't drive you through? You have to have the structure and the system in place. And habits are a form of structure. So habits are a byproduct of structure. When you put the right structure in place, you follow a discipline. Habits come out of the bottom of the funnel, so to speak, because you're doing the same things the same way every time to the point that your subconscious mind takes over the situation that you're not having to consciously remind yourself, OK, I got to go to the gym today. You already know you're going to the gym. It's a foregone conclusion because you've done it so many times as part of your routine, as part of your process. So that's. Those are two of the things, the anchor, there's the structure, and it's also just the professional commitment. The third thing is that just that commitment as a professional, you know that you're going to show up and do your job because it's your job. And again, if you're going to sign up to do something as a professional, then this is a big part of it because there will be times that you don't really feel like doing that job. I'm sure. Maybe in the big picture, you like the job or maybe you like having it or you like the benefits that you get from it. Maybe a lot of people know about you or is the money or the prestige or the camaraderie with your people who you work with, whatever it may be. But that doesn't mean every single aspect of the job is fun because in life, there are no perfect scenarios. There are only tradeoffs. So everything has a tradeoff. And sometimes we know about the tradeoff and sometimes we don't till we get in it. Those three things to answer your question here. A clear anchor, something that will pull you through that you care about enough. Number two, clear systems. Number three, professional commitment.

Yeah. So that's the way I live now as an entrepreneur. So we have unstructurable days. So one of the things is take the, make sure you take. clearly an account of what are the things that you know you have to do every day, what are the things that you absolutely have to get done. So that means for me, something that is not always so fun, we got to go get some leads and we got to make sure to get put in the CRM or at least I got to find the leads and I got to send them to my assistant and she has to put them in the CRM and we got to make sure that gets done every day. That's not fun. I don't think anybody really enjoys that, but we have to do it. So we know that has to get done. I write a lot. So I know every day I have to make sure I have an article completed and saved in the folder so that we always have new material to put out and keep sending. I have to make sure I'm going to make sure the inbox is clean. So anything I got to forward to this person or that person, I don't want my inbox to be piled up with hundreds of unread emails. So I know I'm going to have to go through it at some point and toss things, delete things, unsubscribe from things and respond to things. So what are the things that you know you need to do every single day, regardless of how un... how schedulable or how inconsistent your days are when it comes to activity by activity. I know I'm going to have to get on the phone. I do a good amount of speaking business, so I know I'm going to be getting on the phone to talk to people who could possibly bring me in as a speaker. So I know I'm going to be doing those things every day. I know I'm working out every day. I know I'm going to take my son outside for a walk twice a day. So I know the things that I absolutely have to do and all the other things they fit in around that. So you put your absolutes in first, then everything else fits around that.

Well, I go to the gym first thing in the morning every day. Regardless, there's nothing that's going to get in the way of that. So that means the schedule has to be moved. So, for example, my assistant knows that she doesn't book anything on the calendar. I don't care who it is. Anytime outside of 9 a. m. to 4 p. m. That's the latest we'll start. 9 a. m. is the earliest we'll start. So everything needs to fit into that, which is usual business hours for most people. So I rarely have a problem with that. Only in extenuating circumstances will I step outside of it and she has to ask me before she does it. So my workouts are happening early in the morning. I wake up at 3.30 in the morning. So I'm getting my workouts in. I'm doing all my self-care stuff, all the stuff I want to do for me. I get that stuff in way early in the morning so that I know is getting taken care of.

Yeah, because that's work stuff. So I do the work stuff during the quote-unquote work hours. I do the self-care stuff in the mornings because I did that even when I was an athlete, was wake up early, go get the workout in, then I could have time to do other stuff. It's not even that one is a higher priority than the other. It's just that. there are some things that are non-negotiable for me and everybody has to know what those are for themselves. So if someone has kids, your kids are probably non-negotiables. So if you have something on the schedule with the kids, nothing goes around that. Nothing beats that. So not around it, but everything goes around it because nothing is taking its spot on the calendar. So everyone has to know what their non-negotiables are, the absolute musts. that you have. And the more things that you lock down as musts, you're going to get the consistent, you're going to get the outcomes of being consistent at those things. So you should be really intentional about what the musts are that you're putting in place in your calendar, because hopefully those are things that are leading to the outcomes you want.

What kind of things are we talking?

Well, number one is they haven't made the decision that they're going to work out. That's really what it is. And the reason and everything else that we're going to talk about after this is a sub reason as to why they haven't made the decision. So they have all these reasons, or if you want to call them excuses, for why the decision is the decision or the indecision is the indecision. Because the root word of decision comes from a Latin word, decidere. which means to cut off. That's literally what it means to cut off. So you make a decision, you are cutting off every other possibility besides the thing you've decided on. So once you cut off every other option, that's where the word incision comes from. Incision means to cut. All right. So when you make a decision, then there's nothing else that's going to happen besides the thing that you said is going to happen. And a decision has to be, hopefully you back it up with some, some structure or some type of process that makes it easy for you to follow through on the decision. So if a person says they want to work out, or they know they need to work out, quote unquote, but they're not actually doing it, it's probably because they are setting themselves up to fail. They're not putting the process in place. So let's say they know to work out, and they say, I usually get up at six in the morning, but to work out, I'm going to get up at five in the morning and work out at home or in the gym in my community before I go to work. But they're not doing it, and they keep waking up at 5.45 or 5.50 instead of 5 a. m. like they're supposed to. Now, why is that happening? Now we can start deconstructing. Well, okay, if you're going to wake up at five in the morning, you probably need to go to bed at nine o 'clock, nine 30 at night. But instead you're staying up to 1130 watching TV. So you are setting yourself up to fail because you're not making it easy for you to follow through on your own decision. So a decision also always has these sub decisions that need to be made in the process. So if you want to work out every day, you're probably going to need to put some good food in your body and maybe some extra fuel. because you're burning more calories during that workout than when you were not working out. But you're eating pizza and hot dogs for lunch. Okay, so you don't have the fuel. So that's another sub decision that's setting you up to fail. Or you say, okay, I'm going to work out. I'm going to work out at home in my basement, but you don't have any workout equipment at home and you don't even know what kind of workout you're going to do. So maybe one day you wake up, you go down to the basement and you don't even know what to do. You're sitting there like, okay, now what do I do? Because you don't have a plan. So you didn't go and look up some look up 100 videos on YouTube that you can watch and save them on a playlist. So easy there. You can just pick one and go do the workout. Or you don't have the equipment or you don't have the workout gear or you forgot to change the light bulb in the basement. So now it's dark and you can't do the workout. So there's all these sub decisions that go behind the decision that makes it easier for you to follow through on something.

So we often hear the stories of someone says, well, I made a decision that I was going to do X. And then they tell you the great story of how they went and did X and they became successful and everybody's blown away like, wow, what'd they do? But, and I won't even say, but, but, and Brad, there's a whole bunch of other sub decisions that make following through on the main decision a lot easier. So you're setting yourself up for success. And that's part of the discipline as well. What else has to happen in order for me to do this, this, and this. So if I know I have a fight. that's taking off at six o 'clock in the morning. Okay. Well, I know I need to be at the airport an hour early to check the bag. I'll give myself an extra 30 minutes just in case somebody's late. So that's what four 30 in the morning. I got to be at the airport. If I had to be at the airport at four 30, it takes 15 minutes to leave. I'll give myself 30 minutes. I got to leave the house at four o 'clock and catch the Uber. And it takes me about an hour plus to get ready in the morning, which means I got to get up at three, give myself another, another cushion of time, just in case I'm late. I got to be up at two 30 in the morning. So that's deconstructing the process. Knowing that I had to do this, I deconstruct backwards so that I'm never bumping up against a limit or just bumping up against a barrier because I'm preparing ahead of time. So this is all just thinking. No, I'm not doing anything. I'm just thinking, what are all the steps that we had to take to make sure that this decision gets followed through on properly? So that's the answer to your question is that people are allowing a whole bunch of other sub. decisions or indecisions to get in the way of the main decision that has not yet been made.

Yes, great follow-up question. So now let's talk about the people who don't think like that. It's understanding that the process for achieving anything in life is a three-step process. It always goes in the same direction. This applies to anyone. It is be, do, have. Those three steps in that order, always being doing and having. What does that mean? Well, let's deconstruct that. So having is the outcome. All right. The outcome that that person wants to achieve. So give me an example of what we'll use here, Brad, for this as I deconstruct this.

OK, so they want to let's say you want to read 30 minutes a day. They hate reading. So they're not doing it. even though they bought all these books, but they haven't opened one yet. Okay. So the outcome is you want to have read the book or you at least want to get the knowledge or the inspiration or insight that comes from the book. That's the outcome that you want. All right. Most of us understand this concept is called goals. All right. These are things that we want to achieve a goal. So I'm going to lose weight. I want to make this much money. I want to get this position in my company. I want to read these books. That's the outcome. That's the having. Now we all understand most people who have control of their mental capacities. understand mental faculties that you had to do something to get an outcome. You can't just get something for nothing. You got to do something. So I'm going to lose weight. I can't just sit on the couch and think about it. I have to actually exercise probably and watch how I eat. So most people understand this. And even though they may not do it, but we still need to think about it. What needs to happen in order for me to do this? I'm going to read 30 minutes a day, looking at my current lifestyle somewhere, somehow, some way I have to carve out 30 minutes. And since human beings are creatures of habit. We need to probably carve out the same 30 minutes every time, every single day, same time every day. So whether that's first thing in the morning, if it's during your lunch hour, if it's at night before you go to sleep somewhere, we want to carve it out. So it's consistent. So it's not like 1130 on this day and 230 next day and 115 the day after that, that randomness, your brain's never going to get on that, get on the right process and you're not going to, you're not going to be able to keep it up. So we wanted to be consistent. So this is, you find anybody who's in great physical shape. Ask them what time do they work out every day. Guarantee you there's an answer. It's not like, well, just whenever I get around to it. Nobody answers that who's in great shape. Ask anybody who's doing great with their business. Ask them, how do you do? How often do you do this thing? There's going to be a consistency to it. Anyone who's good at something, they're doing it consistently, consistently on a. micro basis, meaning day to day and consistently on a macro basis, meaning how they do it, how they think about it. So the second step is what are you going to do? And it needs to go on the calendar. It has to be scheduled. A schedule is one of the simplest ways that anyone can start implementing systems in their lives is through a calendar. Everybody has access to a calendar. They're free on your phone. And so that's the doing part. What exactly am I going to have to do to make this work? And sometimes it's one step like reading a book. Sometimes it could be multiple steps, but we know we had to do something. Now, the third thing, and we're working backwards here, third thing is the being. And this is the part, Brad, that many people overlook or they don't even overlook it because they're not even aware that they're missing it because they're not even, it doesn't even occur to them that this is missing. In order for any human being to change their consistent behavior, the first thing we must change is our mindset around that behavior. A human being cannot behave. consistently in a way that is incongruent with the way we see ourselves or the way that we see the world. So our mindset has to change in order for our actions to change. And when our actions change, then our outcomes change. The biggest challenge that many people have in the world, period, Brad, is that they try to change their actions without changing their mindset. So they are unable to make those action changes permanent or they're unable to even implement the action change to even begin with. Therefore, they have the idea that they want to change. but they never actually change. All people end up doing for the big part in life is doing different versions of the same actions and then lamenting the frustration that they have because they're not getting a different outcome. And the reason people are unable to change their actions is not because they're dumb and not because they want to be less than successful is because they either don't know how or they're not aware that they need to change their mindset. And I see this a lot of times working with entrepreneurs. especially entrepreneurs because, and professionals period, because entrepreneurs and professionals usually think they're so damn smart. They think they know everything and that they don't need any more information. So they're actually the, some of the hardest people to get to change because they think they know everything they need to know. And since we all are aware that 99% of the known information in the world is available to all of us at our fingertips virtually for free, most people think, okay, well, I'll just go get the information and then I'll change. Problem is, there's several problems with this. Number one, since there's so much information available, you don't know which information to look for. Number two, you don't know whether the information you find is the right information or not. And number three, you don't know how to implement the information. So the information overload that we have access to these days actually makes it harder, not easier. And the reason it makes it harder is because people. Think, okay, well, I got access to the information, so I get to it when I get to it because the information is not going away. But the problem is you're looking in the ocean trying to find that one cup of water that you need, but you don't know what to look for. So this is what gets people lost, but this is the reason why the coaching and training and consulting industries exist to help people make sense of the information that they have rather than just accessing random information, hoping that you'll be able to figure it out. Because if all it took to change people's mindsets, thus their actions and their outcomes was information, then everybody in the world should be successful. Because we all got it. We all got access to it for free.

Great question. So the first thing is actually what we, what I just talked about, this is what I helped them do. First of all, let's get clear on what you want. Cause I need to know what somebody wants before I can help them. And when I'm clear on what they want, and then I find out what they've been doing, And then I talk to them a little bit about, OK, in a big picture way, a high level, here's the things that need to happen in order for us to get to this outcome. And then I go to work on their mindset because a mindset change is technically on the Tony Robbins level on a decision happens that quickly. Right. The snap of a finger, you make a decision that this is no longer acceptable. Now the new standard is this. And yes, it can happen that quickly when you have the right. material already in place. You've laid the groundwork. That can happen. For many people, however, it's a little bit longer process because we have to undo a lot of the nonsense that they've been taught and that they've ingrained and that they've come to believe. And that's the biggest challenge I deal with with a lot of entrepreneurs is that they've ingrained a lot of mental things that are simply not serving them. And then they go into this habit of, OK, well, let me just go get some more information or let me go take another course or let me watch another YouTube video and that'll solve everything when that's not actually the issue. What has to change is how they see themselves. Biggest thing that has to change is who you see when you look in the mirror. When that changes, because you're a different type of person. Then you will take different actions and those different actions will lead to different outcomes. And it's not that your actions need to be so radically different from what you were doing before, because most people are pretty smart. If you listen to the show, you're probably pretty smart. So it's not that your actions are going to be so much different from what you've been doing up to this point. But a change in how you see yourself, self-image, makes the slightest tweak or a moderate tweak to your actions that lead to a difference in outcomes. is 85% of what happens in life. Energy is everything. And energy is neither created nor destroyed. It's merely transferred from one object to another and it changes forms even within the same object. So when we change our mindsets and the way that we see ourselves and the way we see the world, that shift in energy, that transmutation of energy can affect our actions in such a way that it completely changes the outcomes. So that's really what it is, is helping people change their mentality. and the paradigms through which they're seeing the world. That's the biggest change that has to happen. And the reason why it doesn't happen to so many people, reason why most people get become a certain type person by their mid twenties and they stay like that until they die. It's simply because most people are not even aware that this needs to happen. And even when they are aware, it's hard to grasp because you can't see your mindset. You can only talk about it. You can feel it, but you can't see it. This is good.

I have, I don't believe I've struggled with it because it's something when it comes to mindset, something I've been reading about and studying for a long time. So what you're talking about is what Napoleon Hill calls auto suggestion, auto suggestions, just suggestions that we make to ourselves. And that is what self-talk is because all thinking is the Q and a session that we're having with ourselves. And it's just an ongoing Q and a session never ends. So the framing of the question determines the quality of the answer. All right. Just like a good lawyer in court. All right. When they're trying to direct the witness. So that self-conversation is part of a process that over here we call it mental conditioning. The same way that physically you have to condition your body to perform, you condition your mind to perform. And that conditioning process is done over a consistent period of time based on what you're saying to yourself on a daily basis. So this is something that I. coach people on. So that auto suggestion, again, is based on the Q &A session that we're having in our own heads. And there's a conditioning process. We call it the Bulletproof Mindset Framework that helps people start reconditioning their minds and deconditioning from the nonsense that is not serving you and reconditioning the stuff that actually will serve you that you're going to supply. So we actually walk people through how to actually do this. And then when it comes to certain aspects of lives, It's also helping people unlearn the things they thought that they knew and learning the things that they need to know in order to move themselves forward. And it's often just a change. Again, that shift in mindset combined with the knowledge and intellect and skill that the person already has can lead to a breakthrough. But we have to shift the mindset first. And the biggest challenge, as I said, Brett, for a lot of people is that they don't want to shift the mindset. They just want to change the actions. What it leads to is people being physically diligent, but mentally lazy. And that's where they end up falling short.

A good amount of it is created in adolescence and childhood simply because our brains are so wide open and malleable at that time. But it's also, let's say, for example, when I'm dealing with entrepreneurs, it's just a matter of what are some of the first things that they came across or what initially has worked for them. And when the ground shifts underneath them, a lot of times people are slow to adjust.

I've dealt with entrepreneurs who tried to do that. Stop them before they get there. And the other thing is also resilience and a certain amount of mental toughness. Because if you are not sure of yourself or sure of your process and things are not working, then you may be more willing to kind of... bail and throw it overboard, then they keep working on it because you're not sure you're in the right place anyway. And that happens a lot with entrepreneurs. When they first come to me, they're very unsure of themselves and what they're doing. They need someone to tell them, okay, the path you're on, this actually can work. We just got to do it the right way. Or the path you're on, this is never going to work no matter how hard you work at it because you just have an inaccurate formula of what this is actually going to produce. And this is why I love doing what I'm doing as a coach because helping people just get the insights. and the understandings of what they're doing and why it works based on principles, not just based on my personal opinion. So I help people understand the principles behind what they're doing or not doing, why it applies to them and how they need to use it instead of going against it. Brilliant.

Work on your game, university. com. That's our coaching program site. That's where we do all our consulting, speaking, et cetera. Work on your game, university, all our courses as well.

Well, we have different levels of our program. So our ideal client is an entrepreneur who's earning at least $150,000 a year in revenue. And this is a person who sees themselves up. themselves as a high performer. This is a person who wants to perform at their highest level. And we help people with mindset, strategy, systems, and accountability to make sure everything is implemented. And this is a performance and results-based business. So if that sounds like you, then you're our person.

That's a good question. One question you should have asked me. What is something that people can start doing? No, you kind of already asked me that one. I don't know. I got to think about that. I wasn't expecting the question. It's a good question. Yeah, it's a good question. So we talked a lot about mindset and I think that's really the, I know that's the foundation of all success and all failure. So I'm glad we spent a considerable amount of time there because that's really the biggest shift that people need to make. The thought process shift, then the action shift and then the outcome shift. So I don't think you missed anything. Not that I'm thinking of right now.

Yeah, it's my book called The Mental Workbook, which is all about programming the subconscious mind. That's literally why I wrote it. And it's a it's a workbook. It's not just a reading book. You actually will write in the book. So when you go to if you go to mirror of motivation dot com, that's one of my free books, free lead funnels. And when you go through there, that funnel, we're going to offer you the mental workbook in that funnel. So we don't sell you just one book. I got a bunch of them. So we'll give you the mirror motivation as you go through it. We're going to offer you what we call the mental game. Super. Duper bundle and it includes four books. One of them is that one, the mental workbook that I just mentioned.

Thanks for having me on, Brad. I appreciate you sharing your platform.

Based on what we talked about here, I would go with The Law of Success by Napoleon Hill. Law