So even though, you know, I can complain that customers don't want to pay top dollar, like all my customers are cheap and they don't want to pay money and blah, blah, blah. I could just complain about that over and over and over again. You know, I can be comfortable with the idea of complaining about it, but being uncomfortable with the idea of potentially charging more money and then learning how to do sales. That's too uncomfortable. That's too uncomfortable for me. I don't want to learn how to do sales. I don't want to learn how to do anything new. I'm just, I'm comfortable where I'm at. I just, it'd be easier to keep complaining about it over and over than actually be uncomfortable. The thing that's keeping everyone stuck is you're wanting to be comfortable. And this is my sin of choice too, by the way. Like I want to be comfortable. And anytime I get comfortable, I get lazy and then I regress. So you're going to go into negative anyways. It's just, you can do it purposely for a short period of time, or you can do it, you know, unintentionally, not purposefully for a long period of time. Because the thing about sliding down in uncomfortableness is it takes long periods of time. That's how Satan gets you. That's how the evil world gets you. It doesn't happen all at once. It happens very slowly. It's a very, very, very slow decline that you don't even notice. And until you wake up six months, six years down the road, and you're 10 levels below where you were because you didn't notice it. It's such a gradual decrease that you don't notice it. Or you can do it on purpose. Or you go five levels below on purpose for a short period of time so that you can rock it up 15 levels. But you won't do that because, man, that's too hard. That makes me uncomfortable, Brad. You mean I have to learn something new? I have to watch videos and, you know, get coaching and make changes? Nah, I'd rather just take the magic pill and solve everything for me. There's so much. The problem with social media right now, there's so much bullshit out there that's not real. that people think it's real. And of course, there's always exceptions. There's always exceptions to everything. The problem is, is that that one exception, people want to believe that's the norm and that it's very attainable. Alex Hermosey, by the way, is actually very, very intelligent. Like his IQ is very high. The dude is like almost a genius, okay? The problem is that he dresses like a slum. He dresses with his wife, Peter, you know, shorts and Crocs. And he talks like a normal person. He acts like a normal person. He looks like a normal person. But in reality, he's not a normal person. 99.9% of you listening to this cannot replicate what Alex from OZ does. But he gives you the hope that you can be just like him. And the reality of it is that most of you will never be just like him. Most of you will never go through the level of sacrifice that he went through and or. or intelligent enough to accomplish what he does. That's the reality. That's what's dangerous about social media and people like Alex Ramosi. He's very intelligent. He doesn't come across of it, but he's actually very, very intelligent. And so that's the part that's dangerous about social media is you see this crap, you see some 20-year-old who's like, I just started a landscaping business last month and I already made a million dollars. And now I'm gonna teach you how to do the same thing. That's the new thing is everybody wants to be a coach. I get it. You know, it seems like fun. It's not, by the way. It's actually a lot of hard work, but I digress there. But what they don't tell you is that the dude, the 20-year-old that has a landscaping business, his dad is on the building commission board or whatever, and there's a big, large city municipality project, and his dad basically gave his son that project. And, yeah, it's a million-dollar project, but the profit margins on it are so low that he's probably not going to make barely any money. Like they don't tell you all that stuff. They don't tell you how they got to that money. They'll tell you what they did, right? That's just all the highlights. And so you see this in social media. It's like, oh, I can do this. Yeah, I can replicate that. No problem. All I got to do is one thing. I just do this one thing. No, it's hard freaking work, but you have to burn the ships to get there. You know, there's a guy on there, the Lambo landscaper. What a dumb name. There's a video of him pulling up to a job site in his Lambo, collecting a check from the customer and they're videotaping it. Seriously, that's not real. That's not how real life works, guys. The dude is in debt to his eyeballs. He's just trying to impress everyone with buying crap. I could have three Lambos if I wanted to. I would not have any money, but I could have them just to prove. If you watch any of my content, you'll never see me post anything that's of like, look at how rich I am and look at my house and my cars and all this crap. I never post that stuff because it's not real. And also because really it's none of your business. I like to live my life as private as possible, which is hard to do whenever you're doing public coaching and things like that and putting yourself out there. But I don't have to show all my success. No, that's not real. That's not real. You have to start burning the ships and going all in on yourself. It's so frustrating. I talk to people and I'm like, dude, I'm 100% sure. I've never been so sure in my life that I could help you. And within one year, double how much money you're making and double your revenue. Like we can just absolutely crush it. Your business is set up to crush it. You're just missing a few key pieces of information and, you know, and some decisions you need to make. And they're like, oh, let me, I'll think about it. I'll talk to my wife and see. And I'm like, no, I won't hear you. I won't hear back from you. Good luck to you. I'll reach out to those people a year later. They're out of business. Hey man, how's business going? Oh, I got out. I just took a job as a project manager for someone else. It was just too hard. It was a better deal for me too. And all I hear is bullshit excuses. You wouldn't go all in on yourself. You failed. And now you're trying to lie to yourself as to why you should do this. Secretly, you're dying inside. Secretly, you wish you would have gone in on yourself. And now you have regret the rest of your life. Because you wouldn't do that. Guys, I could charge $25,000 for my coaching and it would be worth every single penny. I can't even get people to pay $7,500 or $2,000. All it takes is two grand to get started. I can't get people to do that. Oh, oh, oh, oh, oh, let me sell a couple more jobs. I just want to get $50,000 in the bank first and then I'll sign up. I could spend all day just making fun of all the stupid ass excuses that I hear from people. You just say it. I'm a pussy. Just say that. Just say, I am a pussy. And then we can start with that. That's it. I'm fired up about this. I usually don't. I try not to use vulgar language because, you know, I don't want to be that person. But I get so fired up. I see so many people just won't go in on themselves. They just won't go all in on themselves. And then they fail. And that makes me sad. I mean, I literally hate seeing people fail that are perfectly capable of knocking it out of the park, all because they won't go in on themselves. They won't burn the ships. I don't care what it is, guys. I don't care if it's weight loss. I don't care if it's relationships. I don't care if it's hobbies. Go all in on yourselves. You can always make money back. You can always sell things. Back to the guy that had $8,000 and... Side by side. I said, why don't you just sell your side by side, dude? Just sell it. Oh, I can't do that. No, I can't do that. I mean, that's what we do as a family. That's our gift. That's our fun. I have to have that. I'm like, dude, you can sell your side by side, get coaching, and then two years from now, you could buy 10 side by sides, pay cash for them, because you'll have so much freaking money. You won't know what to do with it, but you won't, because that requires you to go down in your comfort level. It requires you to make some sacrifice. For the better of, in the future, being able to do twice as much or 10 times as much. And it blows my mind. You got a motorcycle sitting in your garage you could sell to get coaching, but you won't. You don't ride your motorcycle because you're working 100 hours a week and you never have time to actually ride it. But you hang on to hope that one day, one day I'm going to sell this big job and then one day I'll be able to actually ride my motorcycle. That's never going to happen. Because you haven't made it happen. You haven't manifested that yet. You don't know how to. You're lacking the information you need to do it, but you won't go find the information. You won't go in on yourself. So the motorcycle sits there. It rusts out. The gas gets stale. Maybe once a month you get on there and ride around the block to keep it going. But you never actually get to ride your motorcycle because you're stuck in your business because you won't. Take a little bit of sacrifice for a short period of time to get a lot of gain for a long period of time because you just won't do it. You just won't go in on yourself. It's so frustrating, man. It's one of the most frustrating things I deal with working with people is when I see so much potential in someone and they just give up on themselves. It is the most frustrating experience. I wish I could just choke everyone out. I wish I could reach through the screen and choke you out. and smack the shit out of you to wake you up because that's what you need. You just need it. I have all the proof, guys. I have all the case studies, all the proof, testimonials, all that shit. That stuff works. If it doesn't work, just tell me, hey, it doesn't work. Go find some other program. Go find another coach. Go read books. Go read podcasts. Whatever it takes. You need help in your business, so go get the help you need and stop being a pussy. Start. Taking action, burn the ships, make the decision today to go do what you need to do and make it happen. That's all I got. I can't say it any other way. Like stop being a pussy, take action, burn the ships, stop making excuses. You know where to find me on the socials, Hammer Grind Podcast, go to the show notes. I hope one day I can tell you to your face that you know profit is not a dirty word because you're making so much profit in your business that you don't know what to do with yourself. But I'm afraid that if you're not going to make that decision, you're not going to be able to realize that. Profit's not going to be in your future. And for you, profit is a dirty word because you simply won't go in on yourself. But for those of you that have the glimmer of hope, for those of you that take action, those of you that are doing the things you need to do, congratulations. But remember, profit is not a dirty word.
