Hammer & Grind : Built For Contractors
ExplorePodcast overview and latest content
EpisodesBrowse the full episode archive

Podcast

  • Explore
  • Episodes

Recent Episodes

  • EP286: How Contractors Can Calculate True Labor Costs and Boost Profits
  • EP285: How to Stop Costly Estimating Mistakes for Contractors
  • EP284: Bad Pricing, Scope Creep, and More: 7 Profit Leaks Hurting Contractors
  • EP283: Stop Making Short-Term Decisions That Kill Your Construction Business
  • EP282: Creating a Mission-Driven Workforce: Contractor Advice for Employee Engagement

Links

  • Apple Podcasts
  • Overcast

About

Hammer & Grind : Built For Contractors

Hammer & Grind : Built For Contractors

Powered byPodRewind
    Hammer & Grind : Built For Contractors
    Episode•April 18, 2022•54 min

    EP59: Interview With Peter J Harding

    Peter J. Harding sheds light on his passion for mindset and why you must invest in your self-improvement if you want a successful business. In this episode, we talk about… The value of honesty, being uncomfortable and why Pete chose roofing Reprogramming your mindset and battling your self-esteem The power of manifestation, visualization, and self-study Don’t expect a better life if you’re not making yourself better Why mental awareness is key to being a business owner The impact of leadership roles and being a cheerleader for your team Advice to potential roofing business owners: Get your head straight to be great Links to Resources: Peter J Harding on Tik Tok - https://www.tiktok.com/@peterjharding LinkedIn - https://www.linkedin.com/in/peteharding/ Facebook - https://www.facebook.com/peter.harding1 Instagram - https://www.instagram.com/pete_harding/ Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy for more information.

    Apple PodcastsOvercast

    Transcript

    0:00

    A contractor's journey to self-mastery requires discipline, integrity, and respect. Welcome to Hammer and Grind. Welcome to Hammer and Grind, the podcast built for contractors. Real contractors, true stories, real solutions. My name is Brad Hebner, and I will guide you on your journey to mastery of your construction business. You can find Hammer and Grind on all the social media platforms. Just search for Hammer and Grind Podcast. Now, if you're looking for more help, you can check out our free Facebook group called The Contractor Profit Group. I do free trainings in there and it's a great community to be a part of. Now, if you're serious about making more money, saving more time, and creating a business that supports your lifestyle, check out my paid coaching group called The Profit Club. I've put together a proven system for creating a winning business. Now listen, I'm so confident that you will succeed in my program. I'm now offering a 10x ROI guarantee. That means if you don't make at least a 10x return on your investment within a 12-month period, I will refund you the full amount. You can find out more information about The Profit Club at hammerandgrind. com forward slash The Profit Club. All right, on this episode, we got Peter Harding and I'm super excited about... about interviewing Pete. Peter Harding is a roofing contractor with 38 years experience in the industry and is a Western States Roofing Contractors Association board member. Pete started off as a tear-off labor kettle tender to working up the ladder from journeyman, roofer, to foreman, superintendent, to supervisor, to production manager, to sales, to sales manager, and then finally as an owner. His company, Go Green, started because he was tired of himself and the people he'd worked with being treated poorly and taken advantage of. And this is interesting to me, Pete. You said that he challenged you, your ex-employer challenged you to start your own business, and so you did. Now, Go Green is a commercial roofing corporation with 80 employees. They focus mainly on Western states. 90% of their work is flat coatings and single ply, and the rest is steeped repairs. Pre-COVID, Gold Green was doing $30 million in completed work a year. After COVID, they took a hit, but this year they're back to hitting those numbers again. Pete, thank you so much for being on the show. I really appreciate it.

    2:50

    Hey, thanks for having me. You guys are doing a great service for the up-and-coming contractors. A friend of mine, Paul Reid, always says, we paid the dumb tax for it. I was thinking about it this morning when I was doing my exercise and stuff, and I was thinking, the next generation is the coachable generation. They're looking for coaches. It's incredible because the mistakes I've made doing all that stuff, millions. I've made millions in mistakes. this podcast and people like you're just great for the industry. Thank you. Thank you so much for having me.

    3:29

    Well, I appreciate it. I think people would like to know that I first found out about you on TikTok, which is, it seems like where everything's happening right now and gravitating towards. And I want to be honest with you, Pete, because I'm kind of a direct shooter. I think you are too. The very first time I saw you on video, I didn't like you. I was just like, man, Pete. I just don't like this guy. But as I started watching your videos more and more, I really started to like you and I love what you're doing on your channel. You're raw in your truth and you're open about your past and things. And I just, it's refreshing. I really appreciate that. So thanks again, Pete.

    4:11

    Well, your honesty is refreshing. A lot of people don't get me, right? I get it. I've tried to do podcasts. I've tried to make... roofing industry interesting before you guys before a lot of different things and I would I would try to make myself more professional and I'm just not that guy you know I'm not that guy and that's the thing about video and and industry and everything is you have to be true to who you are right and I'm a freaking nut you know I I know it because I really enjoy life I want to experience life and If someone doesn't like me, then that's fine. I don't care. I'm an old man. If I care at this age, that's a waste of energy. But with that said, that's valuable input. It's valuable input. And because of TikTok, a seven-second video, I became one of the 13 national roofing contractors for one of the largest box stores in the United States. So somebody liked me. That one person. liked me. Right. And yeah, I like you. We're good. We're friends now. So, um, and that's what, and you know, the world as a whole, if people were more honest, it'd probably be a better place. Right.

    5:30

    So, Oh yeah, for sure. I mean, I, you and I are a lot alike and we're straight shooters and we want people to be straight with us. And I I'm often accused of being too brash, too direct, too honest, you know, all of those things. I don't smile enough. My neighbor across the street, she's like an 80-year-old. I love her to death. And she would follow me on Facebook and stuff. And I'd come home from work and she'd say, I watched your video today and you need to smile more. You need to smile more. So I'm accused of those things often. But I always hear it over and over and over again, which is, you know, people appreciate the fact that you're honest with them. They know where you stand. They know that you're not just... blowing smoke up their butt or whatever, telling them what they want to hear. And like you said, I think people truly appreciate honesty. I think for some, it's harder to actually be honest. You know what I mean? Yeah. But I think people truly appreciate honesty. So you got a job with the, you said the seventh largest company or?

    6:32

    No, we became, they have 13 national roofing contractors that do all of their work. Let's start with a W. and end with a mart, right? So off of TikTok, right? Off of freaking TikTok, because I'm just playing around. Everything I do, you know, I'm an older guy. I'm not that tech savvy. But everything's, I'm just playing around beta testing stuff, right? And just throwing it out there because I'm passionate about roofing. I've done it my whole life. It's given me everything, everything, right? And I always wanted to, express that in some way because back in the day I'd tell people they'd ask me what do you do I go I'm a roofer and they go oh it's like what do you mean man everybody has a freaking roof you should be down on your knees bound down freaking showing us appreciation you know we're doing the fourth most dangerous job in the United States you know my passion also intersects with my honesty and it kind of pisses some people off when I tell them that right so I do these little test things and And I was actually doing it to kind of piss off my two teen daughters, embarrass them because it's one of my jobs. Right. So I'm like, I'm on TikTok doing this stuff. And all of a sudden I got this hit that goes in there and it started rolling. And I'm also sober. I've been sober for 31 years. So my thing is, is to if I can help people get what they need, I can get what I want. Right. If I can help people become better roofers, which the coachable generation is great for, because if I can help them do that, that's great. And if I can help people be sober and all that neat stuff. So I started playing with TikTok to get it out there. And I don't have a huge following or anything, but just that one person. If you get just that one person and to get that client, it blew my mind. I'm like, oh my God, because I'm... I've figured out LinkedIn. I usually get about a million dollars of work to work off of LinkedIn a year. And that's just through two or three clients a year. I'm not talking hundreds of clients. And so LinkedIn, I was already sold on. I haven't done Facebook much, but I started playing with this TikTok and I'm like, TikTok's where it's at right now. Especially, you know, hitting a home run in my first three days of using it doesn't mean I'll hit another one. But it's fun doing it, you know?

    9:09

    Well, yeah. I mean, it's about how many at-bats you take, right? I mean, if you only take one at-bat, then the percentage of you hitting a home run is pretty low. But if you take 500 at-bats, you're probably going to hit some home runs in there.

    9:23

    Right. And it's also about being comfortable in the uncomfortable. You know, here I am putting my face on there, saying things, and people just casting massive amounts of hate at me. Right. And it's like, how are you going to react? It's a total stoic thing. Right. So I'm like, OK, you know, how do I react? Hey, thank you for that comment. You know, this and that and the other thing. And you don't run from it, which I in turn really wish our society was more like now. It really helps me to be better in negotiations of roofing, too. Right. I'm putting myself out there in an uncomfortable state when the stakes are high and I'm in, say, a national account and there's been going on, there's presentation going on. It's really hardcore stuff. I'm calm. I'm cool as a cucumber, man. Because of all this stuff I do that makes me comfortable in the uncomfortable. That's where I live.

    10:31

    Well, yeah, I mean, that's all of the top, you know, motivational speakers and all these successful people all tell you that you grow in the uncomfortable areas, right? That's when you grow the most is when you're the most uncomfortable. I talk to contractors and a lot of the conversations I have with them, it's all about being scared of getting uncomfortable, right? And that's part of it. And you mentioned earlier about... Like, you know, today's contractors are more coachable. And I think that's true. I think they're hungry for learning. When I started, and you've been doing this a lot longer than I have, Pete, but when I started in my own business about 12 and a half years ago, you know, we didn't have Facebook and all that stuff and websites were barely around. You couldn't go online and find like coaching or find, you know, YouTube videos on how to put a roof on or whatever it is you're trying to learn. you really did had to learn from the experience in the school of Harknock. So even today, the opportunity is so much easier and there's so much more opportunity out there. But I catch contractors getting stuck in like little things of not wanting to take on that risk, not wanting to be uncomfortable. Myself included, you know, a year ago, I would have never done the stuff I do on TikTok today. Like I would have never put myself out there. I mean, I haven't told anyone this, but I actually, I've hired a coach who are, there's two actors to teach me how to be better on camera, like how to do actual acting things on camera. And so I did that so that I could be good on camera so that I could start doing this. But I think it's a lot of times contractors are scared to, you know, invest in themselves and they're scared to get training or. you know, do those things. And I don't know why that is, but before I get off on my own tangent, I want to kind of go back to when you started in roofing and find out a little bit more about Pete and kind of like, why did you decide to get into roofing in the first place?

    12:38

    Because I was horrible in school and I'm dyslexic. And, you know, I guess, I guess with dyslexia, it goes ADHD. And so back in the seventies and eighties, it was on, diagnosed. So I turned into a bad kid. I was programmed to be a loser, right? Because they didn't know, I didn't, I was a square peg. They're trying to jam into a round hole, right? And I was always looking out the window. And during the summer, I'd worked for a friend of mine's brother. And, you know, it was the wild west and four bucks an hour, all the beer I could drink at the end of the day. And I'm fricking 16,17 years old. Sign me up. That's how I got into it. Then when I turned 18, I went into it full-time. I worked all the way up the ladder. When I became a pieceworker shingler, I noticed that the rhythm of the gun was very calming to me. Over and over and over. Then I noticed some things started to change. I looked at the system. I never had a system of living, but I looked at shingles and I'm like, okay, well, if I show up in the morning, I prep my whole day out, put my 15 square out, I'm going to make this much money. And this much money translates into this much an hour. That translates into this much a minute. So if I leave a tool on the ground, I know exactly how much it's going to cost me to go down that fricking ladder and get that tool because I was an idiot and left my stuff on the ground. I started looking at life like that. This is a system, and I still look at everything like that. How can I break it down into a minute area? I know exactly how much I make a minute. I know exactly how much everybody else makes a minute here. And so if I catch a guy or myself looking at Facebook, I'm like, oh, calculation. Oh, I just lost such and such a minute. Screwing around. That's how I got into roofing and then went on a tangent. But then I got good at shingling. Then I did a lot of the wood cedar shingle, the ocean waves, the stagger butt, the stars, the shingle sidewall, and loved it and did a bunch of hot tar. I just loved it because it was hardcore. And you could look back at the end of the day and know you earned that shower. I freaking earned. what I did. And I was proud of that hard work. And I'm out here in the Bay Area, you know, the Silicon Valley, and everybody wanted to be some sales freaking, which I love sales, but they wanted to do, you know, make big money and drive all the cars and stuff for the software guys, right? And they only hired college grads, which I am not. So at that time, I was like, you know, I'm feeling... Kind of weird about it, you know, bummer, bummed out about it, being a roofer because all these, my friends were doing all this other stuff. But then I'm like, you know, they don't have what we got. We have tenacity. We're problem solvers. And I started seeing all this stuff early on in my career going, you know, what do we do all day? We solve problems. How do we see a roof? We see the roof completed. And then we work backwards to make it happen. We see it completed in our minds, which worked perfectly with my dyslexia. And I'm like, I'm in heaven. I'm sitting here getting a tan, freaking cutting myself up, breaking up my body, working hard, being sore every day, earning that shower with nothing but pride. Proud of it. I've seen these guys going to their jobs and their nice BMWs and stuff, but they look like hell. They're all broke down. tired and complaining about their jobs. I'm outside every day loving life. So luckily roofing found me because I needed to make some bucks. I used to like to drink beers and that was that.

    16:53

    I would say that you were built for roofing. I mean, you just described like it was like roofing was created for you. Is

    17:02

    that fair? Yeah, totally fair because I didn't have a choice. You know, I went straight out and just, just started roofing and just loved it. Love the tools, love the sounds of the guns, everything. I still love it to this day. Yesterday, I was in San Diego on the roof with the guys working. They didn't want me there. They were short a guy. So I was just doing stuff. And they're like, right on. Mr. Pete's still out here with us doing it. I love being on the roof.

    17:33

    That reminds me of one of my aunts. husband's dad, he's like in his nineties now. And he had a business and I hear stories of him going by there, the office on the weekend, he owned a real big plastics company and he'd be out there 70,80 years old on his back, trying to figure out why the forklift wasn't working. You know, all the guys are out there and he was just going after it. So I just kind of, that image just popped in my head of You know, you've built a business so that you can do that. Like you, you obviously have people on staff that do most of the daily operational things, but if you need to throw a tool belt on, you can do that. And you probably enjoy getting out there every once in a while and doing that stuff.

    18:14

    I love it. You know, I, sometimes when it gets really hard, you know, if I'm in serious negotiations and like there's 15,000 things going wrong during the day or, and, you know. My mindset is everything happens for me. So I'd like march through it and go, I wonder what I'm going to get after this. But it's like, you know, I sit there and think about the days when I used to be out there on Westcliff Drive in Santa Cruz, just shingling me in my bags, doing two or three roofs a month, starting at seven in the morning, getting off at whenever, whenever I wanted, just working for myself, you know, and those were good times. I'm going to get back to what you were talking about, people being scared, really. And this is one of the reasons I started the company, too, is because it was in my imagination to start a company. And I'm only scared of one thing, and that is being on my deathbed saying, I wish I would have. That's it. Everything else, bring it. Bring me all the problems. I don't care because I know it's going to make me better for whatever is in the future. All the coaching can excel their, the coachable generation's experience to where we're at, you know, quicker.

    19:33

    Shortcut it. Yeah.

    19:34

    There's a shortcut, but you're still going to be stumbling and falling. You're still going to make, you know, a hundred thousand dollars freaking mistakes, you know, and stuff like that. And I do, but, um, it still gives you the freedom to express yourself and be expressive. So, yeah,

    19:51

    absolutely. I mean, you know, that's why there's so many different trades, right? Because one guy loves doing carpentry and loves working with wood and another guy loves working with electrical stuff and plumbing. Like all these different trades come together and it's like their art form. It is. That's what they're good at. It's their medium that they can express themselves with. And so I wanted to dive in a little bit about some of the... mindset stuff that you talk about in your TikTok videos. That's what I really, really like. And you mentioned, you did one video talking about like when you're driving in your truck and listening to the radio. I know that you value learning, like you're a lifelong learner. So how did you get to that point? Like at what point in your life where you're like, finally, I need to start learning stuff and I'm going to use this time to do that. How'd that come about?

    20:41

    Well, I had a baby. The lady gave me a baby, right? And I was in an outlaw motorcycle club for a long time. And the thought wasn't very positive, right? So I saw this guy. The doctor gave me this kid. And she said she's perfect. And I'm like, holy crap. You know, I made something perfect. I thought I was a derelict. So the first thing I thought is I have to protect this kid from my negative thinking. So how do I change that? My commute back and forth is 80 miles to my office. And that's what I've always done doing commercial work. No matter if I was working for somebody else or whatever, I would drive to the Silicon Valley from Santa Cruz,40 miles one way. And I had gotten some, a guy named Jim Rome, love that man. I had his cassette tapes, right? And I put them in the, I go, it's one hour, one way. So I thought to myself, if I listen to this guy one hour a day, instead of listening to the same Pantera freaking song or whatever I've been listening to for decades, maybe I can learn something. So I started learning this, listening to Jim Rohn. And what started happening was, is I started thinking a little differently. Then I started looking at my mindset, where I got my view on life. and how I got it. And it happened through school. Like a lot of us, you know, we're programmed, but I was programmed because I was a troubled kid, you know, and they didn't get it and they beat the crap out of me, you know? So they prophesied my life to be, you're going to be a loser. You'll never amount to nothing. You'll go to jail, this, that, and the other thing. And it happened. So I was listening to Jim Rohn and I was thinking about that kind of. I guess they call it psychoanalyzing myself or whatever going like, why do I think this? Why do I think that? So I wrote them all, a lot of them down, started journaling. And then like, I don't like that. So I did Jim Rohn. And then I found this other sales guy, Jeb Blount. And he's, um, he's just a sales guy, but he had these five minute podcasts. So the iPhone came out and then they had podcasts. I'm like, Oh my God, I'll listen to this. Then I started thinking, if I'm driving one hour and listening, well, I'll make it two. Then it turned to three. Then it turned to five. Then it turned to eight. I would just listen to it all day long. And my view on life started to change. And I realized I was reprogramming myself, literally reprogramming myself. I'm like, this is crazy. And I go, you know, I got a job in sales for a commercial roofing contractor. And I would walk around saying, everything I touch, I sell. Everything I touch, I sell. Because I don't need practice now. I'm not going to go practice putting a bid together, looking at a roof. If I'm going to look at it, I'm selling it no matter what. And that was 2002 or something like that. So then my sales were going up and up and up. And I was doing great for a few years. And then the crash of the market hit. And I kept saying, everything I touch, I sell. And my sales kept going up. And I'm like, this is freaking weird. And everybody else's sales dropped. And I'd actually kind of scare myself, you know. So it turned into this thing of I would hear things like Bob Proctor would always say, if you can see it in your mind, you can hold it in your hand. And then I would think about Star Trek. I'm like, why would I think about Star Trek? Because remember when the walkie-talkie things they had? Well, guess what we had? We had flip phones started, right? So somebody imagined these things on Star Trek that turned into flip phones. And if you can imagine it, you can be it. So I started journaling and then I read the book Think and Grow Rich. And I'm like, oh my God. So like I've read these books. I don't just read the books. I study them. I've read that book every year for 20 freaking years, once or twice. I listen to it when I'm driving, everything. So then I found, you know, the definite chief aim, right? So what I did is I wrote down what I wanted. I imagined my perfect life and I wrote it down. And at night I read that and then I close my eyes and I imagine my life happening like that. And then during the day, Like this is what happened to go green. And I'm sitting here thinking I'm insane. Right. I'm going, oh, you're crazy. Nobody's going to be your friend anymore. Don't tell. I never told anybody any of this, even my wife at the time. I'm not telling nobody because the people I would tell would tell me, oh, that's a pretty lofty goal. Pete,20 million dollar a year company. You should bring it down a little bit so you don't disappoint yourself. So I would imagine myself with go green at night. And then during the day, whenever any adversity hit me, anything would happen. I go, okay, I'm paying dues for Go Green. Whatever this is, it's teaching me something to push me forward to build Go Green. And then one day I looked up from the freaking computer and I'm like, holy crap, Go Green happened. I looked out the window right here and there's a big Go Green sign. I'm like, it freaking happened. This is insane. So I keep doing it. And all the stuff they're talking on the motivational guys, you know, there's motivational guys and stuff like that. But it's really about reprogramming for me was my self-esteem. And it comes down to if you think you can do it, you can do it. If you think you can't, you can't. Henry Ford said, right? And I had to trick my self-esteem the whole time because I had horrible self-esteem. And sometimes I still do. You know, it's like. And I don't know. But then I look around here and I'm like, holy crap. Go Green's here. OK, there's my proof. This crazy stuff happens. You know, I hope I didn't get too crazy for you, but it's the truth, man. You know, I had to battle my own self-esteem to get through it. And once I looked around at Go Green, looked at everything I had actually accomplished, I'm like, wow, I do deserve this. All of us, no matter where we're at in life, deserve a better life. And like I tell my sales guys, don't expect to have a better life if you're not making yourself better, period. And that's studying. It's studying and understanding whatever it is you're into.

    27:37

    Yeah, that's some gold stuff there, Pete. I appreciate you sharing that. I loved every second of it. That's the stuff I love to dig into and the mindset. you know, a little bit of manifestation there and visualization and all that stuff. I mean, I'm into that quite a bit. I'm doing some studying now on like the quantum consciousness, which is a level of consciousness that most people never even tap into. And so it's just, it's really fascinating stuff to me. But I was the same way. And I started out with Tony Robbins. Lessons in Mastery was my first dip into, you know, self-improvement.

    28:12

    Jim Rome was Tony Robbins' coach. Yep. Yeah, I love them both. You know, they're great dudes. And, you know, Jim Rome told Tony Robbins, work harder on yourself than anything. Work harder on yourself than you do your job, right? Well, I switched that. I say, work harder on yourself than anything else. Because if you're the best version you can be, who's going to benefit from that? Everybody that comes in contact with you, right? And if you help one person. That's the whole thing. That's what we're here to do is be of service to other people. I just didn't think it would be in talking to you about roofing and mindset, right? Because I kind of keep the mindset. I'll throw out little seeds, which obviously, you know, if you're in the right mental state, you notice. And just to see if there's anybody listening, right? I'll do those little things. And don't expect a better life if you're not making yourself better. And I think this next year, the coachable generation, I think they're going to blow our freaking minds with how they're going to, because they're going to get it. And it comes to a point where finally you teach yourself so much, you learn so much, you're just like, oh my God, I see it. I see it. I am it. I am. And you just do it. And that's... where I'm at. And that's actually my biggest passion is coaching people with mindset. You know, I'm working on some stuff now called True Grit, T-R-U, capital G, R-I-T, because it takes true grit to go inside your own freaking head and clean out the cobwebs, right? So I'm working on this thing for a coaching program and just to help other people, man. I'm super excited about it, but you know, it's a ways off.

    30:10

    Well, whenever you get that thing going, I'll have to take a look at it because I'm into that. That's something that for me, I don't know if you know my background much, Pete, but out of high school, I went into the Marine Corps. I was in the infantry for four years. And that's hard work, right?

    30:25

    Yeah, it is. Thank you.

    30:27

    You're welcome. Thank you. But that's where I learned determination and grit and the mental fortitude. I learned all those things of how to persevere and get through hard times. But the problem is that when you leave the military, you no longer have people like telling you how you should think, right? Telling you to charge that mountain or whatever it is, like basically ordering you into courage and all these different things. So when you get out, it's like, okay, you're on your own. And I struggled with a lot of just negativity, like just having a lot of negativity. And to this day, I still struggle with, you know, being a pessimist a lot of times. I have to catch myself and refocus and be like, no, no, it's all about, I like to use the term garbage in, garbage out, right? If you're constantly putting garbage into your mind, then that's what's going to come out of your mouth is garbage and the self-talk aspect of it. What we tell ourselves in our mind

    31:26

    is so big. I got you. That's what I was. They told me, you're... You're a loser. You'll never amount to nothing. This and that. And it happened. You know, I did. I was homeless. I did two years in freaking jail. I overdosed on a heroin overdose, you know, all this crazy stuff. And because I was living out what they told me I was going to live. And so then I'm given this perfect child. Right. And I'm like, holy crap. I got to straighten stuff out. Then it became a secret. You know, I want to be the best I can be for this kid. And then it turned into, you know, we're plopped here on this planet. What are we going to do? Right. You know, what's your purpose in life? My purpose in life is to be of service to others. But I have to be the best me I can be to do that. You know, does that make sense?

    32:21

    Yeah, it makes perfect sense.

    32:23

    That's what motivates me. And then since, you know, I did have. the death experience, you know, it's pretty serious stuff dying. So I don't want to be on my death bed going, I wish I would have tried harder. You know, I wish I would have started my own business. I wish I would have done this or that, you know, it's, it's pretty incredible stuff. Once you get the momentum, you know, you're doing a, like I said at the beginning, this is huge. Hammer and grind is huge. What we're doing, what you're doing, getting out there. doing the videos, doing the coaching and everything is massive, you know, and I got friends who are Navy SEALs and stuff like that. And I'm going to tie this into my business because I mentioned I was in Outlaw Motorcycle Club for years. Well, all these guys that ran it were Vietnam vet Green Berets, right? And then I started my business. Somebody asked me, well, what's your management style? I'm like, I have no idea. And then I read this book by the other Navy SEAL, Jocko Willink, right?

    33:28

    Extreme Ownership.

    33:30

    Greatest freaking book. It was his last one about business. And I'm like, oh my God, this is how I run my freaking business. So I ran to my friend who's a Navy SEAL. He used to do a lot of stuff for CrossFit. And I'm like, dude, he goes, oh yeah, that's the hierarchy of decision-making. I'm like, I had no freaking idea. That's the perfect way that book is how I run Go Green.

    33:51

    Are you talking about the dichotomy of leadership?

    33:54

    Yes, the dichotomy of leadership. Yeah, that's really good. Yeah, so I figured that for some reason I get the news bulletin far after I've already done it. But, you know, it ties into your military thing. And look what these guys are doing. You know, they're going out with their experience. And mental fortitude is huge. You know, I.I do the distance running. I take a freaking cold, ice cold freaking shower every freaking morning. It's like, you know, you work these things into your system of living. I tell people about that shower and they're like, yeah, that's freaking weird. It's freezing.

    34:38

    I'm actually trying to do that right now. Like I'm trying to get into doing that every day.

    34:43

    Let me tell you something, man. I started doing it a few years back before COVID. And I was going through a lot of, I was getting grilled out at an aerospace place. You know, you have a whole board of people who are trying to cover their ass. Right. And then there I am, you know, I'm already feeling less than, you know, fully tatted up, you know, all these college degrees standing there. And I was literally cold as ice. Like, and I'm like, what the hell is doing this? like behind myself, checking myself out, going, dude, you're freaking killing it. And I attributed it to the mental fortitude, not only from running or bicycling, but the ice cold shower. I'm telling you, it's, thank God I have you to talk to because I've never been able to talk to somebody about this stuff, but there was definitely a payback. And I felt it at that moment. And I'm like, I'm doing this. I'm freaking, I'm sticking with it. And I've done it, you know, very consistently. if not missing a day or two for the last four years. Cause I found that Wim Hof guy on there and I figured out how he did it though. Like I get a good sweat going, get a, you know, do fricking six sets of 25 pushups while holding your breath. The cold shower is not as bad.

    36:03

    Okay. I didn't know that. I'll have to try that.

    36:06

    Yeah. When you get your core hot, warm, cause that's what he does. They sit there and they do a deep breathing exercise, which gets your core really hot. So it makes the cold shower a little bit more bearable.

    36:18

    A lot of that stuff is they teach at Navy SEALs cause they're in cold water, you know, they gotta be able to do that stuff. So that's awesome. Yeah. I love talking about that stuff, Pete.

    36:29

    Right on. Yeah. You know, that's, it's my life. That's my passion. You know, I've got, luckily enough, I've got roofing as a passion. You know, my 32nd elevator pitch, people ask me what I do now. I say I protect billions of dollars of industry while doing the fourth most dangerous job in the United States. And they go, Oh my God, what are you? I go, I'm a roofer. And I'm freaking proud of it. You know, we're gnarly people, you know.

    36:56

    It's hard. You couldn't pay me enough to do roofing, Pete. That's just not my thing. I've done it. I don't have any interest in doing roofing.

    37:05

    Everything's 100 pounds. Everything's dangerous. If you saw some of the pictures I put up on Instagram and Facebook back in the day when I was 18 years old, doing hot tar with no mask, no nothing, leaning off of ladders and stuff, no safety, I've broken my neck. I've broken my back. And those are two separate times, man. And it's no joke. You know, roofing is gnarly. Just blue collar nation is so gnarly.

    37:40

    Yeah, for sure. It's hard work, but it's definitely rewarding. I know there's a Joe Rogan podcast talking about like if you're a woodworker, you know, you love your craft. Whereas other people sitting in a cubicle all day and they hate their job. There's definitely something to be said about working with your hands and working outside or even inside, but just working with your hands and doing hard work. I mean, that's how we were created, right? We started off in caves. We started off working our butt off every day to have food. We weren't sitting in a cubicle on a computer sending emails in order to get food that day, right? That's how we're made to be physically active.

    38:19

    Right. You know, and it goes back to that imagination, like the woodworker or the carver. You know, they see this lump of wood and they carve a beautiful eagle out of it. It's like it comes out of their imagination. That's what we do as business owners and builders, right? Is we imagine a business and then we, that imagination, that picture that we see of that business draws us to it and we make it happen. I was talking to a guy this morning. coaching a guy this morning and he's like, I bet it was so hard to build Go Green. I go, you know, it was hard, but it was effortless. And I'm not sure even how to expand on that. But, you know, looking back, it was worth every freaking heartache there was, you know, and if it's right, it'll happen. Right. You know, it's not a struggle. And that's one of the things I recognize now, too, a little switch gears, is that if I'm forcing something and it's not happening, not easily, but it's not coming together, I dump it and I walk, done, you know, and move on. And that comes up, comes with a lot of the mental awareness. You know, everything you're talking about, the mental awareness, mental fortitude is so key to being a business owner because, you know, you have to be aware of what you're thinking. When one of your employees are losing their shit on you and you're a leader, you need to act like a freaking leader. You can't act like a child. You know, my mind might be going, I'm going to strangle you, but I'm smiling and I say, thank you for that. Okay. Let's talk about this.

    40:04

    Yeah. Yeah. What's going on. What's really going on. Let's figure it out.

    40:08

    Right. And you know, the coaching aspect, the learning aspect, I still, to this day, Drive that hill, listening to podcasts, listening to you, listening to audio books. I try to do an audio book a week. Since I've been flying a lot, I forgot to download them. So it's kind of screwing up my thing because I fly once a week still.

    40:30

    Where are you flying?

    40:31

    Oh, I go to my different jobs. Every job we have right now is out of freaking town or out of state. It's like, my God. There was a point I wanted to touch with the coachable people is. So the people I work with now, we've worked together for over 20 years, most of us. There's some foreman out there on my roofs, on our roofs, that were my foreman. And they're working with me now, right? So our old employer, it took him 20 years to get to $7 million. With the same team here at Go Green, it took us seven years. to get to $20 million. And those are those weird coincidences that give me goosebumps. This is weird shit. You know, this is freaking weird. And that was the goal at Go Green. Okay. I said, okay, we're going to do 20 million bucks. If we hit 20 million, we'll have arrived. Right. Well, we did it in seven years and I never felt so freaking empty in my life. I'm like. Holy shit. They're like, what's wrong, Mr. Pete? You know, we hit 20 million. I go, yeah, I'm stoked, but I got to tell you, I have to apologize to you. And they're like, for what? I go, I underestimated you. It should have been a hundred million. And guess what? It is now. Have a nice day. Oh my God. So a lot of our work's out of town right now. So I'm flying to all the jobs because I'm still the cheerleader. Yeah. I go to every fricking job there is. I buy cases of ice, coolers, beers, ice cold waters. And I bring them to the guys. Every job, no matter where it is, no matter what town it's in, I go there at least once or twice. It depends how long the job is going. Because I'm the cheerleader, man. I am grateful for everything they do. And you've got to show it as a leader.

    42:34

    Or go somewhere else.

    42:36

    They'll go somewhere else. Yesterday, I was up on the roof and it was 105 degrees, dressed like this, and I was dying. Oh my God, I'm dying. These guys were sweeping and were moving material around, and I'm like, I can't let them see this. That's when the mental fortitude kicked in, and I'm thinking to myself, you know what? I will do this, even if it kills me. I don't freaking care.

    43:03

    It's funny you said that because that's how it is in the military. Once you start getting ranks, you know, like I remember when I became an NCO, I was an E4 corporal and I hated going on humps like hikes, you know, like eight,10 mile hikes with your packs on all this stuff. I hated doing that and I would struggle. And the second I got promoted to corporal, it no longer was a struggle because now I had people looking at me and now I had people relying on me and, you know, simply being in a leadership position. It just gives you like one little extra notch of how much farther you can go and how much you can. Yeah, I was hurting on the inside. Like I hated it and wanted to stop, but I wasn't going to stop.

    43:41

    Were you at Camp Pendleton? I

    43:43

    was. I was outstaged out there for two years.

    43:45

    Okay. So, you know, the Quonset Hut's way up and back? Yeah. Yep. Okay. I call them the Gomer Pile Quonset Hut. So when I worked for another company, I was contacted through a friend of mine that worked at Lockheed, whoever ran the camp, right? And they're like, we have to coat these roofs because they're asbestos. So they took me way back up in there, through all the tanks, through all that stuff. And I met with this freaking guy. He was a Marine, bro. I mean, this guy was gnarly. I'm sitting there in my little blue shirt and shit. He's like, we need to goddamn go green on this freaking place. We need to go green. Go green, go green, go green. My guys are coming back from Desert Storm with zinc poisoning. We need to go green and we need to bury this asbestos in these old Quanta huts because they had weights and there were some people in there. So I'm like, oh, I'll write that down. Go green. And then I read a marketing book. It said you need an action word. And I can't remember the name of the marketing book for the life. I'm trying to find it. It said you need an action word in the name of your company. I'm like, well. I can't spell anyways. I don't even know my freaking times tables. I'll make my own damn word because I'm going to do it my way. So I shoved Go Green together. And here we are. So this name behind me came from Camp Pendleton. That's awesome. And me walking on Camp Pendleton. And when I was a kid in seventh and eighth grade, my teacher was a drill sergeant, literal, a Marine, lifelong Marine that became a PE student. And he had this. One third size training area. You know, the gauntlet you guys had to run.

    45:32

    Like the obstacle course or the confidence course?

    45:34

    Yeah, the obstacle course. And he called it Pacers. And I was always getting beat up or fighting, so I had to do all that stuff. So when I was out there at Camp Pendleton, I saw that thing and I'm like, oh my God, Mr. Ken Singer, I freaking hate you. But that's my Marine story. That's awesome.

    45:51

    Well, Pete, I want to respect your time. I have one more question. Actually, two more questions. If there's a guy who's in the roofing business, maybe he's thinking about starting his own business or maybe he has started it. What would be your biggest piece of advice to them in regards to having a successful roofing business?

    46:10

    You got to get your head right before you see the limelight. You got to get your head straight and you have to know exactly what you're doing. Focus. Imagine. your company down to the polished concrete floors like I did and have it. And don't listen to anybody who doesn't tell you anything other than go for it. Just if you know it, go for it. It may take a few tries, but perseverance and fortitude and work on yourself harder than anything else. And you will. see your dreams come true because I wake up freaked out, you know, because all that stuff was just an experiment. And I look around and I'm like, Oh my God, I got all these guys that depend on anyways, I can go off on that. But that's, that would be right. You got to get your head straight before you can be great.

    47:10

    Awesome. I love it. And last question is what, what book are you reading right now?

    47:15

    I'm rereading Think and Grow Rich as a matter of fact. because I'm going over. I read a lot of different stuff. I read a lot of stoicism stuff, which I'm rereading Marcus Aurelius' Meditations. I read a lot of psychology books.

    47:32

    I was looking to see if I have his book on my shelf. I have that book, Marcus Aurelius.

    47:36

    I love that book. When I got sober, a guy gave me the big book. This is 31 years ago next Friday. He gave me the big book, and he gave me Meditations by Marcus Aurelius. He said, the big book will help you quit drinking, but the real problem's in your head. And this Meditations by Marcus Aurelius will help you grow up because you're a disgusting man-child and you need to freaking stop acting like a child. Okay. So that was my opening to getting your head straight. All that stuff, that's like stoicism. All that stuff plays into mental fortitude. Right. And by me doing the videos on TikTok, that's really where it came from. Because, you know, I kind of wanted people to throw hate at me to see how I was going to react, you know, to see if I can come back with a nice, kind and caring response instead of, you know, being in shock and being like, oh, F you, you know, this and that. It's like, hey, man, thanks for that. I didn't see it that way. Right on. So that's a lot of the stoicism stuff. And it plays into going to jump back to shingling, right? Creating a system for growth. If you're not going to invest in yourself, nobody else is. You must invest in yourself. And Think and Grow Rich really kicked it off when I first read it. After that one, I was like, I probably read it the first time in 95 or something like that. And then I've read it for years ever since. And that one gives you a basis. of helping. It keeps me focused, you know, a definite chief aim. It's like you. That gives you your mission, right? You create a definite chief aim, which is me. I create a problem because I'm a problem solver. That's what we do all day. But my problem happens to be very good now. I create really good problems. Like, okay. The company is going to do $100 million now. I'm going to give everybody $100,000 in cash for freaking Christmas. How the hell am I going to do that? I need a lot of work, right? Yep. So the definite chief aim out of Think and Grow Rich is one of the best. And I got a pile of books sitting there that I kind of read three or four at a time and listen to a bunch at a time. But if anybody was going to do it, I'd reread that one right now.

    50:11

    Yeah, that's always a classic. You can't go wrong reading that one, for sure. Well, Pete, I thank you so much for being on the show today. I really enjoyed it. I may have to have you come back on again because I didn't even really get to any of my questions.

    50:27

    I'll make myself available for you anytime, man. I love it. I love talking about this stuff. As you can tell, I'm passionate as I'll get out about it. And to meet somebody like-minded, it's pretty rare. It's happening more, but it's still too few and far in between for me. My real passion is mindset. Like I said, I'm starting True Grit, and I'm going to be helping people, consulting people in mindset and coding roofs because that's really what I know. I can help a person with building their roofing corporation and getting their head straight to be the leader they need to be. Awesome. Yeah, I just want to thank you, man. You're doing a great day. I'm really glad that we see TikTok just for this paid its dues, man. This is worth every freaking second on that thing.

    51:25

    Yeah, it's pretty unique. I've interviewed three other people or three total just from finding them on TikTok. So it's definitely been a unique experience and a unique platform that's happening right now. So I'm very thankful of it as well. How can people get a hold of you, Pete, if they want to find out more about you or your business or even your consulting and stuff that you're going to be doing?

    51:49

    Well, they can look me up on TikTok, Peter J. Harding, or they can look. It's Peter J. Harding all across the board. TikTok would probably be easiest. LinkedIn, Peter J. Harding. I'm on there quite a bit. Facebook, Peter J. Harding. And Instagram, Peter J. Harding. And I'll always have a Go Green. thing under there. If anybody wants to talk to me about Western States, Roofing Contractors Association, Mindset, which I totally prefer, but not totally prefer, but or roofing, I'm really passionate. I've been coding for 30 years. And right now, since we can't get single ply, you know, I lost $5 million worth of business just last year, just because of single ply, but I've replaced it this year with $8 million worth of coatings, you know, on top of. the coatings I'm already doing. So the best abilities availability, baby. So if anybody wants to learn about that, and I will be out, I'm one of the teachers at Commercial Roofers Academy in Colorado come May. So I'm not sure what my stint's going to be out there, but Paul Reed and his wonderful wife, Kim Reed, have given me the opportunity to give it a shot. And as you can see, I can talk a person's ear off. So hopefully I'll do some good. I'll be teaching some coding's out there. You can find me maybe through there, but TikTok, Facebook, LinkedIn, and Instagram. Find me at those spots.

    53:22

    Got it. We'll put some links in the show notes too, so people can find you based on those. And again, I just want to thank you so much, Pete, for being on the show today. It was a real pleasure. And guys, if you're... following us on the podcast, you can always reach out to me on social media platforms, TikTok, Instagram, Facebook. It's Hammer and Grind Podcast. You know where to find me. And until next time, guys, you know what to do. Be the best you.

    EP59: Interview With Peter J Harding

    0:00
    0:00

    Related Episodes

    EP259: One big lesson after 18 years: Kyle Hunt with remodelers on the rise

    EP259: One big lesson after 18 years: Kyle Hunt with remodelers on the rise

    Feb 23, 202650 min
    Kyle HuntRemodelers on the Risebusiness coaching
    EP244: Why Referrals Are Drying Up (And How To Fix It)

    EP244: Why Referrals Are Drying Up (And How To Fix It)

    Nov 10, 202538 min
    referralscontractor marketinghomeowner shopping habits
    EP241: Stop Collecting Information and Start Taking Action

    EP241: Stop Collecting Information and Start Taking Action

    Oct 20, 202537 min
    implementationmindsetpricing
    EP186: Empowering Contractors: Navigating Building Codes with Glenn Matthewson

    EP186: Empowering Contractors: Navigating Building Codes with Glenn Matthewson

    Sep 30, 202470 min
    Glenn Mathesonbuilding codesTikTok