All Episodes

286 episodes

EP66: Getting Organized With Amy Payne

Jun 6, 202250 min

Are you proactive or reactive when it comes to your business? Amy Payne breaks down how to increase productivity and save yourself time, frustration, and money by organizing your business with the right technology. In this episode, we talk about… Why Amy believes the only way to maintain and grow your business is to get organized Shifting from organizing physical spaces to organizing technology for businesses Advice for contractors to partner with professional organizing services Why storage spaces should be designed with a specific purpose Balancing technology for your business while maintaining a human connection Understanding organization is about living a proactive life vs. reactive life Suggestions for a collaborative approach to creating systems for your business Types of technology or software helpful for contractors: Accounting such as QuickBooks Project management such as Projul Customer relationship management or field service management such as Insightly Task management such as Evernote Encouragement to maximize the technology you already have to be more productive Remember: A good software does not solve a bad process Links to Resources: Amy Payne - www.lastingorder.net (http://www.lastingorder.net/) Email - amy@lastingorder.net (mailto:amy@lastingorder.net) Facebook - https://www.facebook.com/LastingOrder/ Instagram - https://www.instagram.com/lastingorder/ YouTube - https://www.youtube.com/channel/UCOu1n3WmZhex0MJRfAA9CWQ Projul Software - https://projul.com/hammerandgrind/ Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Discord - https://discord.gg/jd3yX6crQ8 Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Amy PayneLasting Ordercontractor productivity

EP65: The Power Of Your Brand Color with Michelle Lewis

May 30, 202246 min

Do your brand colors create a positive reaction in your clients? Listen to learn why the colors you choose for your business matter and how to use colors to attract more customers. In this episode, we talk about… How Michelle chose the name for Visibility Vixen and why color is so important Finding your brand colors based on the emotion you want your clients to feel How colors can shorten your sales timespan and increase trust and awareness The value of using color consistently in ads and even in what you wear How different colors cause different reactions in our bodies Suggestions for mixing up your personal color palette to find what works Improving your brand by focusing on conversions, logo, and colors Researching how to tweak your brand colors to stand out more Making marketing and visibility synonymous for contractors Advice for building publicity with better pitches Details about services from Visibility Vixen Links to Resources: Michelle Lewis on Facebook - https://www.facebook.com/michellelewiscoach Visibility Vixen - https://www.visibilityvixen.com/ Twitter - https://twitter.com/visibilityvixen LinkedIn - https://www.linkedin.com/in/visibilityvixen/ Instagram - https://www.instagram.com/visibilityvixen/ YouTube - https://www.youtube.com/channel/UC5XPp5kaBfrhhlK671CRBHQ Pinterest - https://www.pinterest.com/visibilityvixen/ Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Discord - https://discord.gg/jd3yX6crQ8 Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Michelle LewisVisibility Vixenbrand colors

EP64: The Hidden Secret To Sales

May 23, 202234 min

Stop sabotaging your sales and start establishing an affinity with your customers. Listen to learn why your customers must always know, like, and trust you! In this episode, we talk about… What affinity is and how it impacts sales 3 things that must happen on every single sales call: 1. Customers must know you 2. They must like you 3. They must trust you Remember: Sales isn’t about you, it’s about the customer Suggestion to record your next sales call to become aware of what you say Don’t try to be perfect for your clients It’s okay to not know everything Understand what head trash your client might have and how to work around it Don’t make the customer wrong Create a winning opportunity Make sure these 3 things align: 1. Affinity 2. Reality 3. Communication 2 types of sales wins: 1. Customer likes you and wants to hire you 2. Customer likes you and can’t afford you (but still refers you to others) Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Discord - https://discord.gg/jd3yX6crQ8 Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Sales AffinityKnow Like TrustCustomer Head Trash

EP63: Free Estimates Are For Losers

May 16, 202240 min

It’s time to stop the madness of free estimates. Listen to learn why you must let go of your fixed belief system, get paid for your time and energy, and stop giving free estimates now! In this episode, we talk about… Free estimates are not a cost of doing business, it’s a cost of being stupid Understanding the difference between a basic estimate vs. consultation Why you should never offer a free design to clients Reminder: You should only be converting leads that are the ideal clients for you How giving free estimates reduces the value of the services you offer 3 Things needed to stop giving free estimates: 1. Mindset shift 2. Training 3. Practice Tips to be successful when charging for estimates:Start your prices low to build your confidence Charge enough to cover your time and expenses Be sure to know how to deliver your price with the right tone and timing Roll the cost in as a credit toward the final invoice Understand the communication required for a higher level sales process Reclaim your time by not doing free estimates and scale your business instead Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

free estimatesconsultation feespre-qualifying leads

EP62: Pre-Qualifying Leads The Right Way

May 9, 202239 min

How you communicate with potential leads can make or break your sales. Listen to learn why you must shift from trying to make a sale to genuinely trying to help people to get the leads you want! In this episode, we talk about… 1st priority when on a sales call with a potential lead: Have a real intention to help themIf you’re the owner, you should make all sales calls As an owner, you must know how to do sales before you even hire a salesman Construction is not about building things—you’re in the customer service business 2nd priority with a potential lead: Create an affinity with themCreate a genuine connection with them to where they enjoy talking with you Shift your mindset from making a sale to offering a genuine solution to their problem Ask the 8 questions and listen to what they say The meaning of DISC profiles:D: Dominance - places emphasis on accomplishing results. The bottom line—confidence is important. I: Influencers - places emphasis on influencing or persuading others, they're about relationships and naturally have an affinity for other people. S: Steadiness - places emphasis on cooperation, sincerity and dependability; they like things to remain steady and don’t like disruption. C: Conscientiousness - places emphasis on quality and accuracy, expertise, competency, they don’t want to be wrong. The benefit of using DISC profiles to know how to communicate with potential clients How personality tests can help you become a better leader Tips for making better sales calls:Don’t sell, consult and remove the pressure to close. Remember your job on the call is not to be right, your job is to provide the right information—don’t make the customer wrong. Stop interrogating, find out what their motive is and learn about them. Don’t use insincere flattery. Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

pre-qualifying leadsDISC profilessales calls

EP61: The 8 Powerful Questions I Ask Every Prospect

May 2, 202236 min

Want to stop wasting your time with people who aren’t ready to hire you? Check out these 8 powerful questions that allow you to collect critical information, keep your pipeline full, and increase your sales! In this episode, we talk about… 8 Questions to increase your sales: 1. Is now a bad time to talk? Get the first no out of the way so it makes it easier for them to say yes. 2. How are you hoping that I can help you? Opens the door for many responses and doesn’t guarantee you’ll be able to do the project. 3. Part One: Can you give me an idea of where you’re at in this process? Calibrated question so you’ll know how to handle their call and keep your pipeline full. 3. Part Two: Have you talked to other contractors yet? Give them permission to talk with other contractors and give you more information. 4. How long have you been thinking about doing this project? Gives insight to both the pain and pleasure of the project, motivation, and budget. 5. What has made you decide to want to do it now, what’s changed? Gives clues about the bigger picture and doesn’t put them on the defensive. 6. When are you hoping to have it done? Don’t rely solely on their answer; dig deeper and find out the true meaning of what they said and what they expect. 7. Have you ever worked with other contractors or have you ever done similar projects like this, or have you ever hired a contractor for the project in your house before? Allows you to discover if it’s a new experience or if they’ve had good or bad experiences with contractors in the past and openly address concerns. 8. Who else is excited about this project? Tells you who the decision-makers are. Use names if possible and show them you’ve been listening. Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Get More Business Changing Content Here! https://theprofitclub.hammerandgrindpodcast.com/connect Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

sales questionspre-qualificationcontractor sales

EP60: What I Would Do If I Started A Contracting Business Tomorrow

Apr 25, 202234 min

Building a business requires hard work and constant action. You can’t get massive results without massive action so listen to learn crucial steps to establish and grow your business! In this episode, we talk about… Activities to generate money:Write a letter to friends and family letting them know about your business Send the letter by mail to the top 20 people on your list of friends and family Ask them to hire you, refer potential clients to you, and ask for warm introductions to other referral sources for your industry Always follow up on referrals received Activities to set up your business:Hire someone on Fiverr or similar sites to create a logo for your business Get a Google Voice number to avoid giving out your personal number Create a Google My Business account Start a Facebook page and Instagram Advice for building your authority:Establish your social media accounts Share relevant content that brings value to clients Comment on other posts and pages similar to your business Everyone should know what you do—Talk about your business so much that it annoys your friends and family Advice for expanding your network:Create a website for your business Join a BNI Group, Business Networking International, as soon as possible Talk to 5 people a day, in person, about your business Engage with people on free sites like Craigslist and Facebook about your work What to do when you start making money:Pay yourself the bare minimum and split the rest: 50% for marketing and 50% for business tools or software Set up your business bank account Secure any insurance and licenses you need for your business Become a Lowe’s or Home Depot’s installation service provider Ways you can work ON the business:Brainstorming on how you can generate more work or new products and services Creating systems and documenting your processes to know what it takes to grow your business Find ways to improve your marketing Collect reviews for your business from every job you do Rinse and repeat until you start making money and systematize your business! Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Contracting BusinessBNI GroupGoogle My Business

EP59: Interview With Peter J Harding

Apr 18, 202254 min

Peter J. Harding sheds light on his passion for mindset and why you must invest in your self-improvement if you want a successful business. In this episode, we talk about… The value of honesty, being uncomfortable and why Pete chose roofing Reprogramming your mindset and battling your self-esteem The power of manifestation, visualization, and self-study Don’t expect a better life if you’re not making yourself better Why mental awareness is key to being a business owner The impact of leadership roles and being a cheerleader for your team Advice to potential roofing business owners: Get your head straight to be great Links to Resources: Peter J Harding on Tik Tok - https://www.tiktok.com/@peterjharding (https://www.tiktok.com/@peterjharding?lang=en) LinkedIn - https://www.linkedin.com/in/peteharding/ Facebook - https://www.facebook.com/peter.harding1 Instagram - https://www.instagram.com/pete_harding/ Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Peter J. HardingGo Greenroofing contractor

EP58: Why Evaluation Is Critical To Your Success!

Apr 11, 202230 min

Self-evaluation is so underrated. It is a crucial aspect of business and personal development that most people tend to overlook — to grow and thrive, it is imperative to evaluate your business. Listen in to learn why self-evaluation is such a critical component of success in business and life. In this episode, we talk about… The analogy of flying an airplane and how it is similar to running a business The importance of journaling and how that helps you with your self-evaluation Using KPIs (key performance indicators) to evaluate your business Journaling as an effective tool to remove stress The need to have a realistic goal that is a little bit beyond what you are comfortable with Things to consider when you’re evaluating your goals BHAGs (Big Hairy Audacious Goals) and the importance of setting them Things to keep in mind when preparing an after-action report How to be most productive while doing after-action reports Role of a great leader and better ways to provide feedback/evaluate your employee Tips to help you with your job costing meetings Links to Resources: Flash Foresight by Daniel Burrus https://www.hammerandgrind.com/tools-of-the-trade Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Self-evaluationJournalingKPIs

EP57: You're Not Ready To Scale Yet

Apr 4, 202238 min

You can’t scale a business simply by adding more services or by relying on referrals. Listen in to understand whether or not you’re really ready to scale and how to grow your business successfully! In this episode, we talk about… You have to perfect what you have before you can scale What happens to your time when you add services The benefit of narrowing your niche when you first start your business Advice for documenting your process to systematize it so it’s easy to replicate Simplify to multiply-simplify your product offerings The importance of having an organizational chart for your business Always know the numbers for your business Have a Mastery Ladder to help employees know how they can advance You must know where your leads come from and track your marketing and sales Charging more money allows you to make more money doing less work Understand why you want to scale your business Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Scaling a businessNiche specializationProcess documentation

EP56: How To Hire Winners

Mar 28, 202238 min

Having employees that want to work for you is critical to the success of your business. Listen to learn how to make sure you have the right mindset when it comes to hiring and attracting winners to your team! In this episode, we talk about… Check your self-talk and quit saying nobody wants to work 2 Steps to Reframe Your Mind: Step 1: Start thinking in terms of positivity to attract what you want Step 2: Change your offer and focus on what an employee wants Check your social proof and what message your business projects to the public Advice for creating attractive job postings:1: Get the offer in front of the right people and show them why they should want to join your team 2: Make an offer they like and include specific details about company culture 3: Build trust by including quotes from other employees about why they enjoy working on your team Understanding many employees will be poached from other companies so always take care of your own Thinking outside the box when it comes to attracting and retaining loyal employees Leveraging videos and social media can build trust and share your company’s culture If people are willing to quit working with you, be willing to look inward and ask why Create an organizational chart that shows opportunities and use mastery ladders Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

hiring mindsetemployee attractionjob postings

EP55: Are You Ready For The Downturn?

Mar 21, 202222 min

If you want your business to stay profitable and healthy, you must stay ahead of the curve and prepare for whatever comes next. Check out how to know if your business is ready for an economic downturn and how you can start preparing today so you’re not hurting in the future! In this episode, we talk about… Different ways to prepare for an economic downturn in the construction industry:Have ideally 6 months, at minimum 3 months, of expenses covered in the bank Have money set aside to cover 1-2 months of payroll Have appointments booked out for several months Know your numbers and how many leads are needed to sustain production Know your where all your marketing comes from Recognizing many contractors are on thin ice, barely breaking even each month The importance of realistic expectations and what it takes to have a healthy business Understanding consequences and that there’s no downside to saving money Why you should start stacking cash and start looking for labor-only revenue streams for your business Links to Resources: Flash Foresight by Daniel Burrus https://www.hammerandgrind.com/tools-of-the-trade Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

economic downturnconstruction industrycash reserves

EP54: Profit First Accounting With Alicia Osthus

Mar 14, 202244 min

If you’re unable to pay yourself first, you don't have a financially healthy or sustainable business. Alicia Osthus dives into the basics of the Profit First method and explains why it’s time to get your finances in order so you can have a profitable business! In this episode, we talk about… Alicia’s accounting background and what led her to the Profit First method Common financial mistake contractors make and why it pays off to hire a professional Suggestions for using Profit First Nation to understand accounting basics Benefits of Profit First method vs. traditional accounting 1. Separate accounts for personal vs. customer deposits 2. Ability to have bonus pay and profit distribution 3. Guidelines for allocating money and consistent paychecks The mindset shift required to pay yourself first and understanding your real revenue Deduction possibilities and the difference between a 1099 contractor vs. employee We sell like we buy—don’t be a cheapskate in your own business How Profit First gives you both clarity around your finances and permission to spend Links to Resources: Alicia Osthus - https://aliciaosthus.com/ Profit First By Mike Michalozicz - https://mikemichalowicz.com/profit-first/ Profit First For Contractors By Shawn Van Dyke -https://www.profitfirstcontractor.com/ Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Profit FirstAlicia OsthusMike Michalowicz

EP53: Fishing For Clients

Mar 7, 202237 min

Just like you can’t catch bass without the right bait, you can’t attract your target audience without the right marketing. Listen in to learn how to scale your marketing, leverage data, and start reeling in your ideal clients! In this episode, we talk about… Why your marketing must focus on specific clients, not just what you can get The importance of knowing where your audience hangs out Changing your marketing and the position of your business to catch your ideal client Advice to review your top 10 clients to narrow down patterns of your target market Suggestions to test and record which marketing strategies attract your ideal client You can’t scale referrals but you can scale your marketing effort Understanding the value of ads and the quality of leads Business is all about making decisions based on data, not emotions Tips for finding your customers and improving your ad copy to reach them Remember: Test, Record, Adjust Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

targeted marketingideal clientcustomer profiling

EP52: Making Waves In Construction With Elyse Parks

Feb 28, 202240 min

Women working in the trades is growing more common. Elyse Parks shares her experience of finding her place in the trades, how and why contractors should add more women to their crew, and advice for women interested in a career in the trades industry. In this episode, we talk about… Elyse’s transition from the corporate world to the trades industry How Elyse and her fiance handle disagreements and division of labor on the job How writing newsletters led to an award from the Professional Women in Building Council What it’s like working as a woman in trades and the biggest hurdle females face getting into the industry Advice for women to contact their local homeowners association about working in the trades Recommendations for contractors trying to hire female trade workers Suggestions for women curious about working in the trades to try exposure programs like Habitat for Humanity Links to Resources: Bold City Builders - www.boldcitybuilders.com (http://www.boldcitybuilders.com/) Elyse on TikTok - https://www.tiktok.com/@thatswhatshesawed Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Elyse ParksBold City BuildersProfessional Women in Building Council

EP:51 The 7-Step Marketing Method With Matt Thibeau

Feb 21, 202247 min

Referrals are great but having a marketing strategy is key for contractors. Matt Thibeau breaks down his 7 Step Marketing Method to help contractors build their reputation and business! In this episode, we talk about… Matt’s experience as a one man show marketing department The biggest mistakes contractors make when it comes to marketing Reactive marketing vs. marketing with intention Seven Step Marketing Method for Contractors: 1. Define the niche you’re good at and that you’ll make the most money from doing. 2. Build a systematic approach to getting reviews so you can build your reputation. 3. Create a simple landing page dedicated for advertising purposes. 4. Generate traffic to your landing page/website using Google ads 5. Build up the reviews in your business listing and optimize your Google listing for the keywords that you want to target. 6. Set up an email confirmation and follow up system to respond to quote requests. 7. Use social media to build certainty and demonstrate proof of knowledge and proof of happy customers. Details about the Contractor Marketing Book Links to Resources: Contractor Marketing Book - www.contractormarketingbook.com (http://www.contractormarketingbook.com/) Matt Thibeau - https://www.facebook.com/matt.thibeau Savant Marketing Agency - https://savantmarketingagency.com/ Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Matt Thibeau7-Step Marketing Methodcontractor marketing

EP:50 Top 5 Questions Answered

Feb 14, 202244 min

Check out these helpful suggestions to find the labor you want, understand how to pre-qualify customers, and why it’s time to up your marketing game! In this episode, we talk about… 1. Where can I find GENERAL labor? People in the food industry, specifically cooks Big box/construction retail store employees typically have great customer service skills High school trade or vocation students interested in construction Always look for opportunities to find employees 2. Where can I find SKILLED labor? Ethically poach contractors from other construction businesses Use ads that convince them you offer a better opportunity, make your business attractive to them Be willing to pay them well 3. How can I pre-qualify customers over the phone? Make sure you can do the scope of work Make sure you can meet the time frame Make sure you’re on the same page with pricing Ask calibrated questions and use Profit Club tools for sales process Figure out the pain and pleasure of why the customer wants this project Have they worked with other contractors? 4. How can I create systems in my business? Understand there is no one size fits all, plug-it-in, ready to go system Address your micro frustrations and fix what bugs you the most Try 2 second improvements and repeat them to create an efficient system Figure out how to do what you need to do better, faster, cheaper 5. Where do you find good customers and where do you find leads? If you’re attracting bad customers, it’s because your marketing sucks Create a customer avatar based on who you want to work for Market to your target demographic and start adding value Use marketing and branding to be visible and get in front of customers People have to know about you—market yourself! Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

General LaborSkilled LaborCustomer Pre-qualification

EP49: Stop Competing On Price

Feb 7, 202238 min

A common mistake contractors make is competing on price. Listen in for simple ways to shift your mindset and increase your value without competing on price! In this episode, we talk about… Raising the value of your business by raising the expectation of the customer Why you shouldn’t position your services as a commodity Using intangibles like customer service, employee vetting for increased value Why your image, professionalism, and branding must match across the board Advice for improving your value by investing in your business Why you must dedicate time, effort, and intention to build your value Suggestion for using outside and customer feedback, auditing your website and sales process, and changing “We’s and I’s to YOU” Why you must start making changes now if you want your business to survive and thrive Links to Resources: Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

pricing strategyvalue propositioncustomer service

EP48: The Contractor Couple With Justin & Kristin Bender

Jan 31, 202241 min

Ever considered going into business with your spouse? Justin and Kristin Bender shed light on what it’s really like to run a contracting business together as husband and wife. In this episode, we talk about… Why working together as spouses is complicated, incredible, and challenging What it was like for Kristin to jump into a contractor business with zero trade skills How Justin and Kristin’s roles evolved over time Tips for fighting fair and improving communication during disagreements The difficutly of keeping work life and personal life separate Managing CRM issues and other organizational challenges What books Justin and Kristin are currently reading What you should know before going into business with your spouse Links to Resources: Justin & Kristin Bender - www.benderhomesllc.com (http://www.benderhomesllc.com/) Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Justin BenderKristin BenderBender Homes

EP47: Using Blogs To Dominate The Competition

Jan 24, 202233 min

Blog posts are an easy way to build your SEO and your reputation as an expert in your field. Whether you’re answering customer questions, documenting the process of a project, or using video to show your services, learn how you can start using blogs today! In this episode, we talk about… Inspiration from Marcus Sheridan and how he leveraged blogs to build his business What a blog is and different types of blogs for your business Advice for creating a schedule to consistently write and publish blogs Different categories of blogs:FAQs: Answer the most frequently asked questions Processes: Help customers understand what to expect on a project Search Service: Offer free advice, answer questions, be the expert Case Studies: Summary of a project including costs, challenges, outcome Tips for using videos for blogs and creating a YouTube channel for your business Suggestions for using email to build SEO and increase traffic to your website Examples of preconstruction homework to send to customers Other ways to leverage blogs and build your reputation as an expert Links to Resources: They Ask, You Answer by Marcus Sheridan - https://amzn.to/3rufq2p Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub (http://www.hammerandgrind.com/theprofitclub) Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup Facebook – https://www.facebook.com/hammerandgrindpodcast Instagram - https://www.instagram.com/hammerandgrindpodcast/ Website – www.hammerandgrind.com (http://www.hammerandgrind.com/) Help us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.

Marcus SheridanThey Ask You AnswerSEO

EP60: What I Would Do If I Started A Contracting Business Tomorrow

Apr 25, 202234 min

Contracting BusinessBNI GroupGoogle My Business